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Social Strategy Is Out; Social Media Philosophy Is In
Brands are beginning to understand the implications of social media beyond the marketing function it often serves.Some large organizations are hiring internal social media specialists to change the way employees communicate with one another...
How and Why to Drive Employee Adoption of Social Media
Many organizations still struggle to identify how to participate in social media. While a social media competitive analysis can help, it will not expose both the internal and external benefits for the entire organization.A social media manager may...
How to Do a Social Media Competitive Analysis
One way to measure your influence in the online marketplace is to do analysis of how your competitors are performing in social media. A competitive analysis is also a good way to identify opportunities for your brand that might be unique for...
3 Guaranteed Ways to Increase Facebook Engagement
Facebook marketers have a simple decision to make. You can settle for reaching as few as 12% of your Facebook fans with your status updates or you can buy Promoted Posts to increase that number. Neither of these sounds like the best option.A third...
How to Get a Job in Social Media
Social media is a rapidly growing career choice for young professionals and recent college graduates. It sounds sexy, after all. Many people will be impressed that you pay your mortgage with an activity that they pursue for fun and convenience....
