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Why SocialTV Will Rule the Future
by: Jamey BrownWith Microsoft’s new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it...
Why Social TV Will Rule the Future
With Microsoft’s new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it better (or worse)...
What Google+ is Really Offering
Earlier today I read a great article by Robert Hof that tapped into the struggles Google has conveying to its users “why they should care about Google+.” And to be honest, there isn’t a clean cut answer to this. Google cannot even answer it...
5 Questions to Ask Before Implementing a Social Media Strategy
by Jamey BrownIn my head it goes: goal setting – brainstorm – idea pool – checks and balances – strategy – tactics – finished plan. This has been my process for developing strategy plans thus far. Everyone’s strategy development is different, but...
When User-Generated Content Goes Too Far
Ok, so a Community Manager walks into a bar… no, just kidding. But a Community Manager really does walk into his or her office, sits down and looks at the calendar. It’s THAT day. You know what day I’m talking about: the day where you click...
Connection vs. Conversation
by: Jamey BrownI wrote a piece yesterday that discussed how Twitter can help spark genuine engagement with potential customers/brand zealots. After reading it over I really thought about what the differences were between connection and...
5 Reasons How Twitter Helps With Engagement
In my opinion, Twitter is the best social network for brand to customer engagement. Why? It’s fast. It’s concise. And it’s the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick...
Social Media A-Z: A Glossary for 2013
With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer’s mind: What are new strategies? How can we execute? What is our budget? To help you find the answers,...
Why Social Media Customer Service is a GameChanger: A Zappos.com Story
Long title, huh? Well, there’s a reason I included “Social Media Customer Service” as opposed to “Customer Service” standing alone. But I’ll get to that in a bit. The holidays are a time of family, friends, yada yada yada, but what happens when...
