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Why Businesses Should Embrace Negative Customer Feedback
Last week, the company I work for, a daily deals website called 1SaleADay.com, began selling a credit card pocketknife, a utility knife that folds into the size of a credit card. Soon after, a customer in law enforcement posted the following message...
The Copyright Perils of Social Media Marketing
Pop culture can be a great marketing tool. And that's especially true when you're marketing on social networks like Facebook and Twitter where the latest meme—that is the image, video or music track that everyone is passing on to their friends—can...
Internal Social Networks Increase Workplace Productivity
Access to social media is costing employers an estimated $650 billion a year. Blocking sites, installing expensive network monitoring software, and micromanaging employees doesn’t work. What is the solution?The NY Post case-studied our company’s...
Help the School Shooting Victims, Don't Exploit their Tragedy for Publicity
In the wake of the tragic and horrifying events at Sandy Hook elementary school in Newtown, Connecticut, we have seen an outpouring of support across social media platforms. Twitter, Facebook, and Google+ are buzzing with reflections and commentary...
