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Blogging, Relationships and the Act of Giving
“It’s not how much we give, but how much we put into giving.” – Mother TeresaWe all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain:...
Boost Search Rank (Without Breaking Your Budget)
Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book....
The Shift from Brand to Personal Loyalty
Social media has become so powerful and personal in the last few years that many organizations have had to shift their strategies. We said goodbye to broadcasts, mass emails and blanket messaging and hello to shares, retweets and...
What the hell happened to email?
For the past 3 years, social media has been all the rage in online marketing. It’s easy to see why…the marketing channel opportunities and results that social media provides are cost-effective, traceable and immediate. While I’m...
Google+: The Anti-Viral Social Network?
In the past few weeks, curiousity about Google’s new social network, Google+ has been sweeping the web. Some would say the new platform has gone viral… But to what extent?The term “viral” has been hot since the spread of social media platforms...
Keep It Real: How to Use Linkedin to Maximize your Blogging ROI
Over the past few years, Linkedin has added some wonderful, free features that can help bloggers maximize their online efforts. Below are some of the top activities you can do to not only increase blog awareness, but generate traffic and...
They Said What?! How to Deal with a Negative Comment on Your Blog
For most people, the goal of blogging is to engage others with your content, whether it be your views, news or experience. The successful blogger will not only succeed at articulating this content, but will generate activity on their posts in the...
Bloggers: Who are you writing for?
I recently had a discussion with a group of bloggers who post often on the subject of social media. Some interesting comments were made that much of the content being published today is old, boring and/or uninspiring. I have to agree. More and...
Blogger of the Week: Amber Naslund
I read it, the birds sang and angels soared down from the heavens. If you've been following the latest social media buzz, Nine Social Media Topics that Need to Die may be a blog of fresh air. While...
