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Online Marketing + Campaign = Are you really managing your message?
Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don’t wait for companies to show their products but they...Social Media + Corporate branding = Think offline to go online
Creating online advertising, promoting commitments online, launching brand image online campaigns and marketing online consumers. Objectives any company set up when going online. But all those objectives are related to offline events and...ROI measurement + Items = YES you can measure Social Media ROI
I've been walking around the Mashable! post “How to measure social media ROI for Business” for 2 days, being irritated by the fact people say we can't measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling...Social Tools + Twitter + Trend = Lifestreaming is the new big
“Small is the new big“. That was the title of Seth Godin’s post on June 5th 2005. The latest post of Sarah Perez issued on August 4th could have been “Lifestreaming is the new big”. Instead it has been “The...Social Media + Measurement + ROI = it's all about CRM
Social Media is about connecting people and sharing thoughts, ideas, feedbacks, and information. CRM is about connecting and creating stickiness to the brand. You measure CRM programs efficiency checking the returning visitors, time spent,...Social Media + Company = Are you ready to innovate?
Social media marketing means you let anybody advise you about your product. And if you don't want that to happen … you can't, that's already settled people can do that. Nobody had to wait for the Internet to do so, but web has helped people...Definition + Social Media = Need stats to join the conversation?
If you're not sure whether to join or not the conversation, have a look at Martha Z. Kagan presentation on Social Media. Though there's maybe too much F-words, I do think she's right doing so. It's not an easy way joining a new form of...Social Media + Strategy = It's online Guerilla Marketing
Social Media is crowded with information as real life is crowded with advertising (if not wrong we're facing more than 3000 brands a day). That's one major fact you should think about before releasing your latest “so much incredible and...coComment + Social Media = Track comments to evaluate your reputation
coComment, a FireFox plugin to track and get noticed of comments around the web, has made an interesting move pushing live new features to establish itself more in the comments tracking and gathering business, including companies such as Disqus,...Twitter + CommonCraft = Twitter in plain English
You like this post? You should like these articles: Twitter + Amazon.com = Jeff Bezos investing in Twitter to make it a standard Twitter + Customer Care + Community management = how tweeting may change your brand reputation By Romain Pé...Social Media + Engagement = Matt Harding example of engagement with people
You know the difference between marketing and engagement? Marketing is about sending a one-way message and engagement is about sharing the same feelings with others. 2 major differences so: sharing and human feeling. If you need an example of...Twitter + Customer Care + Community management = how tweeting may change your brand reputation
Twitter is like the hype itself since its launch. Everybody's using it and this webservice smells like there's some great opportunity integrating it into communications planning and marketing strategies. But how can 140-words text improve brand...FireFox + Guinness Record + Download = one viral marketing that engage with the brand
Mozilla Fundation has found a very interesting way to “buzz” around the FireFox 3 release, inviting people to take part in seting a Guinness world record using downloading as metric. The benefits? Engaging with opinion leaders and...Account Planning + Social Media + Community management = Social media strategist role and activityd
Social media Strategist position is becoming a real job. And companies are starting to deal with it pretty well. You can see as a reference the blog Social Media Headhunter written by Jim Durbin who's giving tips to companies on how to select and...Social Media + Communaute = Nouvelle approche de la fidelisation client
La relation qui lie consommateurs et marque a évolué, Internet étant le facteur ayant entrainé cette modification en donnant aux utilisateurs la capacité d'échanger leurs expériences, de prendre la...Social Media + Community = a new approach to creating customer loyalty
Customer loyalty is changing. The Internet is the X factor that has changed the way it used to be. Social media websites like Yelp.com, Tripadvisor.com, Craiglist.org, or Cyworld.com have moved the traditional customer relationship. Added to that,...Facebook + Campage + Succes = Conseils pour realiser une campagne marketing sur Facebook
Les statistiques montrent que Facebook est toujours en course pour être "The place to be" pour faire de la publicité en ligne. Après avoir été l'endroit le plus branché du web, la communauté toujours...Du marketing a la communauté : la spirale marketing selon David Armano
"Age of Conversation 2" est le prochain livre orienté Marketing/ réseaux sociaux/ communication qu'il faudra certainement avoir dans les mains. Et David Armano, VP of Experience Design chez Critical Mass et contributeur de cet ouvrage...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”