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Why Nonprofits are Better than Brands at Social Media
Nonprofits seem to “get” social media way more than brands. Or at least they have a baked-in advantage.Brands spend billions trying to get people to feel passionate about them. And still very few, like Starbucks, Apple and Google, actually succeed....
Three Instant Facebook Page Tweaks That Maximize Reach
Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content.But these three little settings for your Page can also dramatically increase reach:1. Turn On Posting AbilityAllowing...
Don't Just Post Photos, Post Stories
The Internet is slowly but surely becoming one big picture book.Instagram and Pinterest have grown at astronomic rates precicely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on...
Why Nonprofits Have Low Retention Rates [VIDEO]
Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%.Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming...
Pew Study Highlights Explosion of Photo Sharing
Following is a guest post from the lovely Debra Askanase that was originally published at her blog.—————————–A new study by the Pew Internet and American Life Project looks at habits of curators and creators of photos and videos online.The project...
Five Powerful Strategies to Integrate Facebook into Your Nonprofit’s Events
If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors.But like most nonprofits, you’re probably not integrating other marketing channels like Facebook into your events in a way that promotes...
The Science of Facebook Engagement
The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.Dan recently published an infographic based on...
Changes to Facebook Pages That Nonprofits Will Love
Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed.1. Facebook Page Admin Roles - Facebook Pages now offer...
Eleven Ways Facebook Page Timelines Change Your Content Strategy
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (...
Facebook Deals makes cause marketing more actionable
Last week, Facebook launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. Why should you care? Obviously your nonprofit doesn’...
Facebook Pages now include spam filters
If you have a Facebook Page, managing spam on your wall can become a huge time-suck. You literally have to “flag” and/or remove posts, and then go through your fan list to remove the fan. Now Facebook Pages come with a spam filter built...
Three ways any nonprofit can get more from social media
If you’re like most nonprofits, you’ve started using social media or are at least thinking about starting. You may have had a lot of successful experiences that you’ve learned and grown from. Or you’ve dipped your toe and are just plain scared...
13 Useful Facebook Page Applications for your Nonprofit
To help you get the most out of your Facebook Page, there are several applications you should check out. Most of them you’ve heard of, but there may be a few new ones you didn’t know about. I hope this list is helpful. Twitter App - This app...
Does your org have a Facebook Page comment escalation flow-chart?
On Monday, we had a great discussion about managing comments on your Facebook Page. When to delete, when to reply and when to flag. In the comments, Steve Heye of the YMCA of Metro Chicago shared a “comment escalation flow-chart” to help...
When should you delete a comment on your Facebook Page?
If you’re like most nonprofits, the question of what to do with comments on your Facebook Page that are innappropriate or harmful comes up at one point or another. You want to allow your fans to have free reign on your Facebook Page,...
