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7 Ways to Optimize Your Facebook Page for Search

When you think about search engine optimization, the first place your mind goes your website. But Facebook is also an important element in any search strategy, for three simple reasons:1. Facebook is hugeThere are over 1.2 billion Facebook users,...

Posted April 7, 2014    

Recycling Facebook Page Content Works: Here’s Proof

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye.You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans.Whew…Even after sweating blood...

Posted February 21, 2014    

Facebook News Feed Now Gives Text Updates Less Reach

Facebook recently noticed an interesting pattern in how people post text updates. They noticed that people write more text updates when they see more text updates from their friends.But this isn’t true for pages.Text updates from Pages don’t...

Posted January 23, 2014    

How to Hack Facebook Interests Lists for Content Marketing

One of the biggest challenges nonprofits have is finding content that will resonate with their community.A little known, but powerful way to curate content is with Facebook Interests lists.Interest Lists, if you don’t know, are lists of pages (or...

Posted October 31, 2013    

How the Case Foundation Uses Facebook To Engage Their Community [VIDEO]

Emily Yu, the VP, Marketing & Partnerships for The Case Foundation shares how they use Facebook to engage their community.In this 9-minute interview, Emily talks about:Key KPIs on FacebookHow to detect trends in high-performing contentWhat...

Posted October 29, 2013    

Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

One of the most critical aspects of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear!Nine Ways You Can Use Graph Search to Learn About...

Posted October 19, 2013    

8 Ways to Get More Reach for Your Facebook Page Updates

The difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting.But knowing this and actually doing this takes more that just “...

Posted September 24, 2013    

Digging Into the New Facebook Insights [VIDEO TUTORIAL]

This video tutorial shows you how to use the new Facebook Page Insights reports. Specifically, you will learn about all the changes to five main reports:Overview: – Get a 7-day snapshot of the most important activity on your Page.Page Likes: – See...

Posted July 9, 2013    

Why Nonprofits are Better than Brands at Social Media

Nonprofits seem to “get” social media way more than brands. Or at least they have a baked-in advantage.Brands spend billions trying to get people to feel passionate about them. And still very few, like Starbucks, Apple and Google, actually succeed....

Posted June 12, 2013    

Three Instant Facebook Page Tweaks That Maximize Reach

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content.But these three little settings for your Page can also dramatically increase reach:1. Turn On Posting AbilityAllowing...

Posted May 17, 2013    

Don't Just Post Photos, Post Stories

The Internet is slowly but surely becoming one big picture book.Instagram and Pinterest have grown at astronomic rates precicely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on...

Posted May 16, 2013    

Why Nonprofits Have Low Retention Rates [VIDEO]

Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%.Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming...

Posted March 10, 2013    

Pew Study Highlights Explosion of Photo Sharing

Following is a guest post from the lovely Debra Askanase that was originally published at her blog.—————————–A new study by the Pew Internet and American Life Project looks at habits of curators and creators of photos and videos online.The project...

Posted October 21, 2012    

Five Powerful Strategies to Integrate Facebook into Your Nonprofit’s Events

If you’re like most nonprofits, events are a big part of how you connect with supporters and potential donors.But like most nonprofits, you’re probably not integrating other marketing channels like Facebook into your events in a way that promotes...

Posted July 13, 2012    

The Science of Facebook Engagement

The great thing about Facebook is that what works and what doesn’t work can be measured very specifically. And there’s probably nobody more experienced in the science of social media than Dan Zarrella.Dan recently published an infographic based on...

Posted June 27, 2012    

Changes to Facebook Pages That Nonprofits Will Love

Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed.1. Facebook Page Admin Roles - Facebook Pages now offer...

Posted June 15, 2012    

Eleven Ways Facebook Page Timelines Change Your Content Strategy

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (...

Posted March 6, 2012    

Facebook Deals makes cause marketing more actionable

Last week, Facebook launched a new app for Facebook Places called Deals. Deals essentially allows any small business to more easily offer deals when users check in to their place on Facebook. Why should you care? Obviously your nonprofit doesn’...

Posted November 10, 2010    

Facebook Pages now include spam filters

If you have a Facebook Page, managing spam on your wall can become a huge time-suck. You literally have to “flag” and/or remove posts, and then go through your fan list to remove the fan. Now Facebook Pages come with a spam filter built...

Posted October 28, 2010    

Three ways any nonprofit can get more from social media

If you’re like most nonprofits, you’ve started using social media or are at least thinking about starting. You may have had a lot of successful experiences that you’ve learned and grown from. Or you’ve dipped your toe and are just plain scared...

Posted October 25, 2010    

 
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