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Blogging at Southwest Airlines: Rented vs. Owned Social Media Properties [VIDEO]
During a SXSW panel session on social customer service, Southwest Airlines’ Brooks Thomas made a somewhat passing comment about his company’s digital approach that struck a chord with me.Brooks characterized the space Southwest has staked out on...
4 Insider Tips for Brand Marketers from SXSW 2013
South-by-Southwest attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin...
SXSW: Four Significant Themes for Brands
With SXSW 2013 entering its final days, four recurring themes have emerged from the countless panel sessions, keynotes and conversations from across downtown Austin. Platform fatigueIf SXSW attendees, panelists and the media and bloggers that...
Prep for SXSW 2013: A Look Back at 2012
With SXSW 2013 kicking off in about a week the buzz has started to pick up about what will be hot (or not) coming out of Austin this year. Before we look ahead to 2013, let’s take a quick look back at the 2012 Interactive festival and recall what...
Burger King's Twitter Account Hacked: 5 Reminders for Brands
On Monday the official Burger King Twitter account was hacked, sparking a mini wave of 'news' coverage on what was an otherwise slow President's Day holiday. At KFC, we know more than a few secrets (recipes, mostly), but we know...
ViDEO: CNN's Steve Krakauer on Social TV, 2-screen Viewing and More
Despite all the hype and discussion around social TV and the two screen viewing experience, a TVGuide.com survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the...
Google shares tips on using Google+ for brands.
At SXSW Google took over a couple streets near the downtown Austin Convention Center to create the Google Village, which was designed to provide an interactive "glimpse of Google’s view of the future." Among the many demos, discussions and musical...
3 Ways to Utilize Foursquare for Event Marketing
Location-based social network Foursquare continues to generate a lot of attention from marketers of all shapes and sizes. While some struggle to figure out how best to utilize the platform, others are going full-force with new campaigns...
5 Fundamentals for Successful Social Media Campaigns
Growing up I played a ton of organized sports and looking back there were certainly many life lessons. One of those lessons seems particularly relevant to my world today, which is focused on helping organizations successfully engage in...
Interview: USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success
The impact of social media on the media and publishing industries has been well documented. Newspapers and magazines are increasing their focus online, which means an investment in social media channels as well as the company website. I...
5 predictions for social media in 2011
While I’m certainly no Nostradamus, I've paid close attention to the latest developments, trends and issues in the world of social media over the past year-and-a-half. Using those insights I've compiled my predictions for social media in 2011...
Study: Blogging is passé among teens, Millennial adults
In its latest bit of research, Pew Internet examined differences by generation in online activity. As expected younger generations (e.g. teens and Millennials age 18-33) are far more likely than older generations to do things like use social...
5 Social Media Resolutions for the New Year
After speaking with a few people about their social media pet peeves, I thought it would be fun to compile a short list of items for people to consider as they get more and more involved in "this social media thing." Here are five...
INFOGRAPHIC: Who is the king of social media: the World Cup or LeBron?
Here's a quick look at which of the week's two major sporting events generated the most social media buzz. The image below compares blog and Twitter conversation around the World Cup and LeBron James, who (finally) announced that he will...
Who has the most authoritative Twitter followers?
In honor of Social Media Day, I decided to use Sysomos' social media analytics platform to examine the Twitter handles of various PR news outlets, wire services and industry organizations. I was particularly interested in looking at...
What is Twitter really up to with 'Blackbird Pie'?
Following a bit of online buzz yesterday around embeddable Twitter quotes for online publishers, Twitter Media made it official today by unveiling a new tool dubbed 'Blackbird Pie'. On first blush the tool looks like it will be, as...
Social Media Sentiment and the BP Oil Spill
The British Petroleum Company (aka BP) has been grabbing headlines of late for its role in a massive oil spill off the Gulf of Mexico. This morning, the New York Times' Green blog examined the response within social media channels in a post...
How to Develop a Brand Monitoring Platform (for Free).
Following my previous post about how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for...
Google: the killer social media monitoring platform
This week Google rolled out search capabilities across the Twitter archive, which in the grand scheme of things seemed to get a bit of a ho-hum reaction. Essentially, Google will now provide a nice, graphical display of Twitter conversation...
