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Gear Up for SXSW: A Look Back at 2013's Top Themes

It’s that time of year again—the annual startup, technology and social media industry pilgrimage to Austin, Texas is just a few days away. The South-by-Southwest Interactive festival kicks off March 7th and promises to be yet another assault on all...

Posted March 3, 2014    

Blogging at Southwest Airlines: Rented vs. Owned Social Media Properties [VIDEO]

During a SXSW panel session on social customer service, Southwest Airlines’ Brooks Thomas made a somewhat passing comment about his company’s digital approach that struck a chord with me.Brooks characterized the space Southwest has staked out on...

Posted March 20, 2013    

4 Insider Tips for Brand Marketers from SXSW 2013

South-by-Southwest attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin...

Posted March 14, 2013    

SXSW: Four Significant Themes for Brands

With SXSW 2013 entering its final days, four recurring themes have emerged from the countless panel sessions, keynotes and conversations from across downtown Austin. Platform fatigueIf SXSW attendees, panelists and the media and bloggers that...

Posted March 11, 2013    

Prep for SXSW 2013: A Look Back at 2012

With SXSW 2013 kicking off in about a week the buzz has started to pick up about what will be hot (or not) coming out of Austin this year. Before we look ahead to 2013, let’s take a quick look back at the 2012 Interactive festival and recall what...

Posted March 1, 2013    

Burger King's Twitter Account Hacked: 5 Reminders for Brands

On Monday the official Burger King Twitter account was hacked, sparking a mini wave of 'news' coverage on what was an otherwise slow President's Day holiday. At KFC, we know more than a few secrets (recipes, mostly), but we know...

Posted February 19, 2013    

ViDEO: CNN's Steve Krakauer on Social TV, 2-screen Viewing and More

Despite all the hype and discussion around social TV and the two screen viewing experience, a TVGuide.com survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the...

Posted April 4, 2012    

Google shares tips on using Google+ for brands.

At SXSW Google took over a couple streets near the downtown Austin Convention Center to create the Google Village, which was designed to provide an interactive "glimpse of Google’s view of the future." Among the many demos, discussions and musical...

Posted March 22, 2012    

3 Ways to Utilize Foursquare for Event Marketing

 Location-based social network Foursquare continues to generate a lot of attention from marketers of all shapes and sizes. While some struggle to figure out how best to utilize the platform, others are going full-force with new campaigns...

Posted April 19, 2011    

5 Fundamentals for Successful Social Media Campaigns

  Growing up I played a ton of organized sports and looking back there were certainly many life lessons. One of those lessons seems particularly relevant to my world today, which is focused on helping organizations successfully engage in...

Posted February 9, 2011    

Interview: USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success

  The impact of social media on the media and publishing industries has been well documented. Newspapers and magazines are increasing their focus online, which means an investment in social media channels as well as the company website. I...

Posted January 26, 2011    

5 predictions for social media in 2011

 While I’m certainly no Nostradamus, I've paid close attention to the latest developments, trends and issues in the world of social media over the past year-and-a-half. Using those insights I've compiled my predictions for social media in 2011...

Posted December 17, 2010    

Study: Blogging is passé among teens, Millennial adults

 In its latest bit of research, Pew Internet examined differences by generation in online activity. As expected younger generations (e.g. teens and Millennials age 18-33) are far more likely than older generations to do things like use social...

Posted December 16, 2010    

5 Social Media Resolutions for the New Year

  After speaking with a few people about their social media pet peeves, I thought it would be fun to compile a short list of items for people to consider as they get more and more involved in "this social media thing." Here are five...

Posted December 15, 2010    

INFOGRAPHIC: Who is the king of social media: the World Cup or LeBron?

  Here's a quick look at which of the week's two major sporting events generated the most social media buzz. The image below compares blog and Twitter conversation around the World Cup and LeBron James, who (finally) announced that he will...

Posted July 9, 2010    

Who has the most authoritative Twitter followers?

In honor of Social Media Day, I decided to use Sysomos' social media analytics platform to examine the Twitter handles of various PR news outlets, wire services and industry organizations. I was particularly interested in looking at...

Posted June 30, 2010    

What is Twitter really up to with 'Blackbird Pie'?

Following a bit of online buzz yesterday around embeddable Twitter quotes for online publishers, Twitter Media made it official today by unveiling a new tool dubbed 'Blackbird Pie'. On first blush the tool looks like it will be, as...

Posted May 4, 2010    

Social Media Sentiment and the BP Oil Spill

The British Petroleum Company (aka BP) has been grabbing headlines of late for its role in a massive oil spill off the Gulf of Mexico. This morning, the New York Times' Green blog examined the response within social media channels in a post...

Posted May 3, 2010    

How to Develop a Brand Monitoring Platform (for Free).

Following my previous post about how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for...

Posted April 20, 2010    

Google: the killer social media monitoring platform

This week Google rolled out search capabilities across the Twitter archive, which in the grand scheme of things seemed to get a bit of a ho-hum reaction. Essentially, Google will now provide a nice, graphical display of Twitter conversation...

Posted April 16, 2010    

 
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