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Assessing Company Culture for Successful Social Business Transformation [INFOGRAPHIC]

Interestingly enough, as I was working on this article and INFOGRAPHIC, Brian Solis of the Altimeter Group, published his list of trends and predictions for 2014/2015. In it he states, "To expedite adaptation, companies will need to create a...

Posted January 17, 2014    

Employee Advocacy and the Employee-Brand Relationship Model [INFOGRAPHIC]

Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of their uniquely “insider” standing. Employee advocacy programs can facilitate the...

Posted December 29, 2013    

The Relevance Emergency: Gen X in a Millennial World

Last week, I had the pleasure of sitting down with Greg Shove, Founder and CEO of SocialChorus, to discuss social advocacy. However, the conversation took an interesting turn when I asked him to dive deeper into the subject of professional...

Posted September 23, 2013