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The Beginner's Guide to Twitter for Business: Choosing Free Twitter Tools

Twitter is awash with different clients, tools and apps and if it’s your first brush with the platform, it’s very hard to know what may be useful and where you should spend your budget.Whether you choose to tweet and manage your account from the...

Posted July 25, 2013    

The Beginner's Guide to Twitter for Business: All You Need to Know in One Handy Guide

Twitter for business, any business, has become pretty much a must-have. It helps to drive awareness, promote your brand via offers and information, make vital contacts and share industry knowledge. It has also become a must-have for customer...

Posted July 19, 2013    

Getting It Right on Disclosures in Digital Advertising: Examples from the FTC

Recently I blogged on the Federal Trade Commission's  new guidance which explains how to make clear and conspicuous digital disclosures in online advertising to avoid deception. For marketers promoting in social and mobile channels, the...

Posted June 5, 2013    

How to Do Retail Social Customer Service: Case Studies From Best Buy, M&S, Tesco, Next and Boots

Following on from last week's blog on the current state of social media customer service, I've taken a look at Social Bakers' highest rated US and UK retail brands (Best Buy BootsUK, NextOnline, Marks and Spencer and Tesco) to learn from their...

Posted June 4, 2013    

Advertisers Take Note: FTC Guidance on Effective Disclosures in Digital Advertising

On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertisingto avoid deception.What has changed?The general requirements for disclosures have not...

Posted June 3, 2013    

The Growth of Social Media Customer Service

According to a report on Mashable, a massive 80% of companies plan to use social media for customer service. But, as this recent interchange between the @Cineworld representative and a disgruntled customer revealed, if you don't get it right, it's a...

Posted May 23, 2013    

How to Manage Communities and Conversations with the Facebook Replies Feature

As we blogged a couple of weeks ago, brand pages with over 10,000 fans now have the option of turning on the Facebook Replies (or threaded comments) feature. Facebook plans to turn the service on by default for all pages with 10,000+ fans by 10 July...

Posted April 25, 2013    

Social Media and Financial Services: Regulatory Update

On April 1 2013, financial services companies in the UK and the US received clearer regulatory guidance about how to conduct social media activity than ever before.In the UK, the Financial Services Authority (FSA) was replaced by a ‘strengthened...

Posted April 22, 2013    

Questions and Answers with the FTC on the New COPPA Rule

My colleague Jennifer M Puckett, eModeration's Child Safety Liaison Officer USA, attended the recent Children’s Advertising & Online Privacy Conference hosted by the Advertising Self-Regulatory Council (ASRC), formerly known as the Children’s...

Posted April 22, 2013    

Facebook Threaded Comments: To Opt In or Not?

You’ll have heard by now that the Facebook threaded comments feature recently started rolling out, allowing users to reply to specific comments in a thread. However, we would advise caution before deciding to opt in.How does ‘Facebook threaded...

Posted April 3, 2013    

Facebook Now Allows Calls to Action on Facebook Page Cover Images

Without fanfare, it seems that Facebook may now be allowing calls to action on Facebook Page cover images.Take a look at the Pages Terms. Up until today, the 17th December version of the platform prevented any kind of marketing in the cover...

Posted March 21, 2013    

Alas, Google Reader is Dead. What are the Alternatives?

We protested. We petitioned.  But Google was dead to our pleas, and yesterday announced that Google Reader, one of the world’s most popular RSS readers, will be shutting down on July 1, 2013.  The Google Reader blog stated:We know Reader...

Posted March 18, 2013    

Changes to the Children's Online Privacy Protection Act Explained

Although changes were very necessary, the recent  FTC amendments to the Children's Online Privacy Protection Act (COPPA) have sparked some confusion, and raised concerns that they will diminish innovative and educational content...

Posted March 7, 2013    

First Aid for Twitter Hijacking

It feels as though February was a bumper month for company Twitter hijacking. Burger King and Jeep both suffered high profile attacks. Scottish Power customers received phishing emails and French news agency APF’s photo feed account @AFPphoto was...

Posted March 4, 2013    

Are You Falling Foul of the Facebook 20% Text Rule on Images?

Did you know that Facebook is now strictly enforcing its "20 percent text" rule on images?Back in Dec 2012, Facebook tightened up a rule which had been around since the implementation of the Timeline. Previously, Facebook dictated that Pages shouldn...

Posted February 18, 2013    

Safer Internet Day: Teach Children to "Connect with Respect"

Safer Internet Day (SID) is celebrated in nearly 100 countries around the world in February of each year. In Europe, an amazing total of 30 countries mark the day with support from the European Commission's Safer Internet Programme.Safer Internet...

Posted February 4, 2013    

Vine: The Good, the Bad and the Inappropriate

I've got to confess two things: 1. I spend a lot of time on Twitter (to be fair, I'm paid to), and 2. I do like a nice, new, easy-to-use toy.So I'm pretty happy about Vine, the new (free) video-sharing app for iPhone / iPod touch which enables users...

Posted January 28, 2013    

Stop Posts to Your Google+ Communities From Appearing on Your Profile

I’m starting to find Google+ communities that I really want to join now – but, as predicted, it’s getting a bit cluttered in there. Google have just helped improve the situation a little though.As well as being able to adjust the volume on your...

Posted January 22, 2013    

Snapchat and Poke Social Apps and Sexting, Marketing or the New Talking?

There may still be a few souls out here who haven't heard of SnapChat, or its Facebook imitator, Poke. If you're amongst them, here's a sixty-second catch-up on these Social Apps:The apps allow users to share images, videos and text which have a...

Posted January 18, 2013    

What Facebook’s Graph Search Is All About

So that’s what he was building in there.Yesterday came the much-hyped Facebook announcement: a new live search engine within the site: ‘Facebook graph search’.  The skinny: A search bar will allow users to find what their friends have liked or...

Posted January 16, 2013    

 
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