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Is More Less? Or is Less More? The Quality vs Quantity Debate.
Here's a question. Is it better to have 500,000 followers on Twitter? Or is it better to have 100 followers who are engaged and targeted? Is it better to have a website with 5000 pages of content, or a website with 50 pages of well thought out,...The Continuing Ethical Debate About Ghost-Written Blogs
I read with interest this morning an article from Dave Fleet about the Ethics of Ghost-Writing in Social Media. I find this topic of particular interest because it deals with an issue that we have had to face within our company on a number of...The Fear Of Criticism (And How to Deal with It).
I noticed a very odd aspect of my own personality last week. I went out of my way to seek some feedback from one of the Podcast Sisters for my podcast. Krishna De very generously listened on one of my podcasts, and sent me back an audio critique. I...They Probably Can't Even Tell: Talking to the Unaware Blog Readers
Thank you to Diana-B for the image At a recent prospect meeting, the marketing manager — who was a bit of an internet naysayer — suggested to me that there was absolutely no point in blogging because none of their customers would read...Back To Basics: The Right and Wrong Reasons for Blogging.
It's 2008. Blogging is a fundamental part of our online lives — right? Right? Actually, not right. Although for so many people blogging is the cornerstone of their online activity, there are still many companies or individuals who don't fully...Associated Press Throw Their Toys Out of the Pram
The big news at the moment is about the draconian measures taken by the Associated Press towards bloggers. In case you haven't spotted the story yet, the background is this. Well known blogger was accused of using quotes from AP articles, quoting...We still want to know About You
Remember the early days of websites? The navigation was so formulaic. Almost every site had the requisite pages — “Home”, “About Us”, “Contact”. Plenty of website owners tried to be creative but the reason...Contemplating the Echo Chamber: Just Who Are You Talking To?
Recently, I have found myself at a bit of an impasse with this blog. It is not because I haven't wanted to write, although time (or lack of it) has been an issue. It is more that I am feeling slightly disillusioned because I am aware that I am...Advanced Blogging: Building Regular Traffic and DOING Something With it
It is the golden chalice of blogging, or of any online marketing activity really. Traffic. We all want it. We all need it. But we all don't get it. Sometimes you can do something online for months or years - write a blog, update a website - and no...Advanced Blogging: Stepping Away From Your Navel - Guest Posting
So, you have your blogging schedule down pat. You blog every day, you've got a list of great topics to write about to keep you busy until next Christmas. You're pleased with how the blog reads, you're confident that your content is great. In fact,...Advanced Blogging: You've Got the Look
I spent many years being deeply concerned with design. I am a very visual person anyway, and for a long while, nothing made me happier than a beautifully designed website. As time has gone on, I have cared less about design and more about what has...Advanced Blogging: Constructive Conversation with your Readers
Everyone knows that the secret to a great blog is lots of traffic (that is, of course, after you have generated great content). Sure, getting lots of traffic is fantastic, but traffic isn’t much use unless there is some engagement. As much as...Advanced Blogging: Your Blogging Strategy
Welcome to our series on taking blogging to the next level. By now, many of you are no longer blogging beginners, and if you are, there are a ton of resources out there on how to get started and at this stage we won’t add to them. Instead, we...Blogging in your head - how podcasting is making information even more available.
Just like many of you, I am a blog-addict. I am waiting for the BA (Bloggers Anonymous) to open a chapter near me, because I find myself irresistibly drawn to read (and write) blogs when I should be doing other things. I thought I had it under...The blogging heirarchy - from CEO to Postroom Assistant.
Recently, the question has come up about who is the best person in an organisation to blog? Should it be the CEO? The Product Manager? Perhaps it should be left to the grass roots - the guys in the post room perhaps? There is a lot of debate about...Can bloggers ever take a holiday?
One of the most difficult things about running a social media marketing campaign, or being a blogger is taking a break. Unlike a ‘normal job’, if you are ill or if you have a holiday booked, you can generally leave the office with an...There's nothing new in the world: the battle to come up with unique content
It's giving me a headache. I know that the most important thing for a successful blog is to provide value for your readers, and that generally means not re-hashing something that has been written 20 times before, but how on earth are we supposed to...You can't build a reputation by hiding in a box
I found an excellent post today by Skellie on northxeast aboutMy vote is for the quirky ones - the keyword debate
When I am scanning through my RSS feeds, I know what catches my attention. It is pretty common knowledge that a great headline will create interest and encourage people to want to read further. I am sure most of you have read the Evening Standard...Some words of wisdom from the man at Microsoft
Like most people, I had a pretty dim view of Microsoft. I use Microsoft software because I have to (despite constant pressure from my Mac loving associates) but I can't say I have ever been enamoured with it. And like most people, I viewed...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”