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Adobe Summit 2013: Predicting the Last Milliseconds of Truth.
Adobe Summit 2013 started this morning with some major announcements. Adobe Predictive Publishing for Facebook, which aims to forecast social content performance to maximise engagement and ROI, will be deployed on additional social platforms...
The Social Media World's Not Flat: Consequences for Measuring Engagement
There's something absolutely strange when you read most of Social Media presentations these days: they all declare that the world is now...flat.But this is conceptually and technically wrong.People are concerned by nearby topicsThe thing is that for...
Don't Only Measure Your Brand Success With Direct ROI Indicators
We've all read that social-media ROI is weaker than other traditional marketing channels. Recently, social media came under fire again in an articles in which Unilever aired their concerns in Marketing Magazine.Unilever marketing teams are...
Adgate in France: Free (ISP) vs Google, Business World vs Net Neutrality
It might appear pretty amazing for non-French readers, but Free - one of the most important internet providers in France - is now blocking ads to subscribers thanks to an opt-out system. To change it, users need to change their router's settings...
The Comeback of Native Communities in 2013
There's been a misleading trend for at least the last 2 years, mostly promoted by us, digital marketers.We said to our clients that it could be natural to "talk" to a brand on a regular basis. The mobile marketing myth opened a gate to evergreen, on...
Social Media is Dead; Long Live Social Design
A recent survey, conducted by Forrester, tends to demonstrate - again - that people don't even realize that they're connected whereas they're actually online.“They’re using Google Maps or checking in on Facebook, but that’s not considered online...
How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools
Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply...
Do Feed the Trolls!
We all know the sort of boys who deeply think that brands are stupid. They forget that most of the guys they have in front of them also come from the agency world, and that they deal with huge amounts of topics every day. But anyway...These guys...
Why Fashion's Night Out is one of the best case studies in Social Media
When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:Is there a relevant Return On Investment?Does it really matter for my consumers?How can I engage a wide audience?Fashion's Night Out...
The New Digital Influencers
"Bloggers are dead"! That's what so many people write today. Would it be the end of the Social Web? Or does it mean that new stakeholders have taken the lead and are now the main hubs of influence?Moderns vs Ancient influencers; it can sound archaic...
Olympic Games Fatigue: Will London interest rise through Social Media?
It's probably one of the most read articles in the UK marketing community this morning: eMarketer has just released a paper on "How Digital Will the London Olympics Be?", based on Deloitte stats from May, 2012.The figures are not really so positive...
A 5-step methodology to sell creative ideas with Social Media
When it comes to "creativity", some investors and clients can suddenly believe that they're facing intuitive people with beautiful and crazy tactics, but that it's not "real" marketing. This is probably the consequence of a century of client/...
Going global or local: how to engage relevant audiences for your brand?
Last Tuesday, SMT organized a very interesting Webinar on "how does Social Media work abroad?". I was supposed to be one of the speakers but my broadband access collapsed 1 hour before.But when you cannot speak, you have the chance to listen...
Cookie Law in UK: Business Stalking vs. User Engagement
There's been a very controversial debate in UK these days about the EU e-Privacy Law.It's been renamed "EU Cookie law" in many British media, and several businesses opened to offer "cookies audit" solutions to scared companies. Very serious sites...
Sharing is not giving: Facebook's IPO and the world we'll live in
Beverly Macy, Co-Founder & CEO, Gravity Summit, has just published a bright colum for Huff Post: a Shared World:"Facebook's IPO is this week. For better or for worse, social media has created a shared world. Everything that everyone does is...
The Revenge of 'Subcultures' with Social Media
I had a great conversation with a young French entrepreneur, based in NYC and Paris, who's going to launch a business dedicated to a specific "underground" community of artists. We made a comparison with Nail Art phenomenon in Europe, that we had...
Social Media Correspondents: The Future of Social TV?
Christina Milian serves as "Social Media Correspondent" for the famous NBC show "The Voice." Her mission is quite interesting: "Bridging the on-air experience of 'The Voice' with the online experience, and bringing viewers closer to the competition...
Social Media: the Main Runway for Fashion Industry
Paris Fashion Week Haute Couture is just over, and we're already preparing Fashion Week Ready-to-Wear Fall/Winter 2012/2013 Collection.Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only...
Pinterest: When Curation Becomes Meaningful for Anyone
Curation made a big fuss in 2010-11, while many start-ups rose in order to better structure the web for the end-users.In an attention economy, a gap exists between an abundance of contents, signals, paths, and a very limited time to filter all...
Why TV Is the Main Crossroad for Social Media
There's been a big misunderstanding among Social Media professionals for the last 5 years:TV was the main public ennemy. TV was hell, whereas Social Media was supposed to be heaven.in fact, there's been a fantastic retaliation against TV,...
