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Rethinking User Experience in Fashion and Beauty eCommerce

In a recent study led by Dove, 82% of women believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago.The sociological shift has a tremendous impact on the...

Posted April 23, 2014    

How French Far-Right Front National Party Is Winning in Social Media

A very scarring political reality is currently happening in France - the Front National Party is slowly starting to gain seats in the political system. What’s even more worrying is that the Front National Party is becoming "accepted" by a...

Posted March 26, 2014    

The Facebook Reach Affair: Who Will Be in Control of the Audience?

It's not an urban legend: the organic reach that a brand gets through a fan-page is collapsing.Facebook has answered with diverse new features: for instance, the possibility for a Page to tag another page and create a sort of cross-impact...

Posted March 12, 2014    

Digital Love: How We Fall in Love in the Era of Social Media

If Internet is made of servers, cables and electronic components, the magic of its technological chemistry lies in our ability to make it an emotional territory. Let's talk about love for once, and, more precisely, about falling in love. The...

Posted February 27, 2014    

Instafame: The Cult of a Narcissistic Society? [VIDEO]

Smartphone owners tend to spend 90% of their free time in front of a screen. A lot of activities involve conversations and chats with inner circles of friends or relatives. But more and more applications and social networks want to incite us to...

Posted February 21, 2014    

Why China Could Be the Most Social Media-Savvy Country

The Lunar New Year is here. And while brands are competing to promote their ads through digital channels for the NFL Super Bowl XLVIII, far more subtle social channels are tested in China. Last Tuesday, Wechat released a...

Posted January 31, 2014    

Jelly: Search Using Your Peers? Will You Be Willing to Donate Your Free Time? [VIDEO]

It's now true: Biz Stone's Jelly has finally launched, and it promises to change "how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving...

Posted January 9, 2014    

How British Model Cara Delevingne Is Taking Over Social Media

2013 was definitely a big year for Cara Delevingne; she was basically everywhere, and as Fashion Gone Rogue explains, "when the British model isn’t posing for pictures in fashion glossies, she is fronting campaigns for top brands like Fendi,...

Posted January 1, 2014    

Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

We all know these inspiring lyrics by Cat Stevens in his sublime "Father and Son":"It's now time, to make a change, just relax, take it easy, You're still young, that's your fault, there's so much you have to know"And his advice could very well...

Posted December 12, 2013    

What Could Be the Next Job Titles in Social Media?

It’s now been eight years since the very first Social Media big-bang started. Facebook and Twitter are now part of our daily lives. In China, you breathe through RenRen and love through WeChat. Even 'Selfie' has been named by the Oxford English...

Posted November 27, 2013    

Why WeChat (Not Twitter) Represents the Next Generation of Social Networks

We've been using Twitter for more than six years now. In the beginning, it was a messy but fun platform in which there was an intricate ambiguity between personal conversations and access to mainstream media, top stars or "influencers."That was the...

Posted November 12, 2013    

Social Media Emergency: Digital Disconnection from Marketers

I had a chance last week to attend a roundtable called #marketingtherapy. Arranged by Adobe, the conversation is an echo to their very relevant Digital Distress Survey.Some impactful insights must be kept in mind: fewer than 10 percent of senior UK...

Posted October 28, 2013    

The Ping Pong Effect in Social Media Communities: #DIESELREBOOT Case Study

There's something tremendously powerful in the relationship between Social Media communities and brands: as more and more networks tend to generate some sorts of filter bubble, it now becomes very powerful when a brand manages to present a new sort...

Posted October 1, 2013    

Why Katy Perry New Music Video "Roar" Reveals Millennials' Digital Behaviors

"Roar," the latest music video by Katy Perry, has a massive buzz. It shows a day-long WhatsApp group chat between the star and her friends. It also offers interesting insights into millennial culture.YOLO Attitude: You Only Live Once and You Want to...

Posted August 14, 2013    

Why New School Social Media Marketers Are Worse than Old School Ones

We're soon going to celebrate 10 years of social media marketing. It's a short history, but a grand one. Unfortunately, it isn't well documented. What was the very first social media marketing campaign? Was it the first bloggers' outreach campaign?...

Posted July 27, 2013    

Adobe Social's Emi Hofmeister on the Future of Marketing

After Adobe Summit in London, the whole Social Media industry was enthusiastic with the new solutions launched by Adobe. Even more promising: the integration of Adobe Creative Cloud with Adobe Marketing Cloud in the same workflow. We had a chance to...

Posted June 13, 2013    

Subcultures: Big Opportunity for Social Brands to Generate Value

We were talking last year on SMT about the growing role of underground communities and their impact on brand equity. It's still surprising that brands don't consider more cautiously the deep net and what we consumers and citizens are currently doing...

Posted May 24, 2013    

Adobe Summit 2013: Predicting the Last Milliseconds of Truth.

Adobe Summit 2013 started this morning with some major announcements. Adobe Predictive Publishing for Facebook,  which aims to forecast social content performance to maximise engagement and ROI, will be deployed on additional social platforms...

Posted April 24, 2013    

The Social Media World's Not Flat: Consequences for Measuring Engagement

There's something absolutely strange when you read most of Social Media presentations these days: they all declare that the world is now...flat.But this is conceptually and technically wrong.People are concerned by nearby topicsThe thing is that for...

Posted April 15, 2013    

Don't Only Measure Your Brand Success With Direct ROI Indicators

We've all read that social-media ROI is weaker than other traditional marketing channels. Recently, social media came under fire again in an articles in which Unilever aired their concerns in Marketing Magazine.Unilever marketing teams are...

Posted March 7, 2013    

 
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