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The Reemergence of QR Codes

QR codes (quick response codes) were very  popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the...

Posted March 24, 2014    

Guidelines for Google Authorship

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes...

Posted March 17, 2014    

Building a B2B Content Strategy

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses...

Posted February 8, 2014    

Why People Buy as a Result of Content Marketing

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when...

Posted January 25, 2014    

The Importance of Google+ for Marketers

To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration....

Posted January 7, 2014    

Leveraging Backlinks and SEO Effectively

Everyone is constantly concerned about search engine optimization (SEO) and making sure that the most effective backlinks are being used and that they function properly and lead back to the right place.The mysteries of SEOInterestingly enough, many...

Posted December 23, 2013    

Identifying Popping Keywords for Twitter

There are definitely two schools of thought when it comes to the impact the Twitter has on a person’s business success. One thing that is definite is that the effectiveness of the keywords are critical to your success on Twitter, whether you like it...

Posted December 14, 2013    

Choosing Effective Twitter Calls-to-Action

Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter’s most difficult rules for writers. Your tweets need to pack a punch and they have to do...

Posted November 28, 2013    

Seven Touches: A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action.These touches can take many forms:A physical connection, such as meeting at a networking eventSeeing an ad, either...

Posted November 27, 2013    

Keeping Your Online Audience Interested

It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be...

Posted November 26, 2013    

Strategy Must Drive Your Social Media Marketing

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the...

Posted November 23, 2013    

Vastly Improving Your Content Marketing

In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don’t grow impatient and...

Posted October 28, 2013    

The Impact of Advanced Social Intelligence on Marketing

With the vast amount of information available online today, there is a huge amount of intelligence available as well. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge...

Posted June 27, 2013    

Don't Let Negative Reviews Lead to a Bad Reputation Online

If you have a web presence for business, everyone has access to you, and people love to make themselves heard. Some of the reviews online will be positive, but many may be negative. Responding effectively is critical to you.How should you respond to...

Posted January 28, 2013    

How to Measure Social Media ROI – Is It Even Possible?

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social...

Posted January 2, 2013    

Sociology and Social Media

When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed.What...

Posted October 25, 2012    

Successful Content Marketing: Avoiding Obstacles

Content marketing requires a great deal of effort if you are doing it properly. Remember, you get out of it what you put into it. Your online content marketing strategy is critical and streamlining it regularly helps you to succeed.Whether you have...

Posted October 20, 2012    

Building Online Influence With Content Curation

Social media influence is measured by the quality of your content. But what if you can’t always come up with content? If you are like many people, content creation may be one of your most difficult challenges.Sharing content from othersNow, suppose...

Posted October 4, 2012    

How to Use Essential Social Media Metrics for Marketing

Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help your business to achieve success. You are able to identify metrics that tell you definitively.As a business owner, you don’t want to...

Posted August 14, 2012    

Breathing Life Into Your New Business’s Email Strategy

If your business is new, when you are building your online marketing strategy, your Email campaign is very important for your success. When it comes to Email, if you don’t get it right initially, you may have problems later on.The purpose of the...

Posted May 28, 2012    

 
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