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The Viral Video Manifesto [Book Review]
On the night of December 12th, 2005, the Saturday Night Live comedians Chris Parnell and Andy Samberg recorded a rap song about mundane activities like eating cupcakes and seeing a Saturday matinee of Chronicles of Narnia. After airing, the video...
Creating a Citizen Army: Social Media Training for Non-Profit Volunteers
Every organization, whether non-profit or for profit, has limited resources. You might have a sole individual in charge of your social media, or an entire team – yet still, the aggregate time spent on your organization’s social is going to have...
Think Like Zuck
A review of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg," by Ekaterina Walter, published by McGraw-Hill, January 15, 2013.Ever since the 1860’s, when German physiologist Friedrich Goltz...
Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool
Link Building Strategies Create a New PersonaI have a client that came to DragonSearch having been deeply impacted by Google’s Penguin update. As the team and I have waded through the toxic mess of links that take us to some of the internet’s bad...
List.ly As a Content Marketing Tool
List.ly co-founder Nick Kellet maintains that list making is universal. After all, Moses came down from the mountain with a list of fundamental laws, Don Giovanni kept a list of his amorous conquests, and a list of last-minute shopping items...
The Power of Small Groups in Online Marketing
In 1910, Harold Peck Gould graduated from the University of Michigan just as the efficiency movement was becoming the leading new philosophy of the business world. By 1913, Gould became the publisher and the editor-in-chief of the magazine “...
Those Brilliant Marketing Ideas
The common perception of advertising and marketing is that it is built on brilliant brainstorming and shouts of Eureka! In reading The Last Original Idea, authors Alan K’necht and Geri Rockstein remind me that in the late 20’s, Allan Odell helped...
