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Multi-Screen Engagement: Marketing Across Devices

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a great mix of...

Posted April 17, 2014    

Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

This week, I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. The webinar included a perfect mix...

Posted April 2, 2014    

The Social Government vs. The Social Citizen

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each...

Posted March 21, 2014    

Best Thinker Webinars: Trust Is the New Currency

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic...

Posted March 17, 2014    

Best Thinker Webinars: The Next Wave of Social Management Integration

This week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Too Many Platforms: The Next Wave of Social Management Integration. The webinar included a great group of panelists...

Posted March 8, 2014    

Mobile and the Store of the Future

This week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Mobile and The Store of the Future. The webinar included a great group of panelists: Carrie Layne, ...

Posted February 6, 2014    

Social Organization: What are Best Practices for Internal Collaboration?

This week I moderated another webinar in the Social Media Today Best Thinker webinar series, this time on the topic of Social Organization: What are Best Practices for Internal Collaboration. The webinar included a superb panel:...

Posted January 23, 2014    

Best Thinkers Webinar: Social Media Predictions for 2014

This week I moderated another webinar in the SocialMediaToday Best Thinker webinar series, this time on the topic of Social Media Predictions for 2014: What Do You Need to Watch? This webinar included an all rock star panel consisting...

Posted December 20, 2013    

Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

Last week I moderated another webinar in the Social Media Today Best Thinkers webinar series, this time on the topic of Reengineering for the Age of Social Selling: Structuring the Modern Sales Team. This webinar included some really...

Posted December 3, 2013    

Socially Driven Collaboration: How Social Business Is Changing the Role of Marketing and IT

This week we held another webinar in our Best Thinker webinar series, this time on the topic of Socially Driven Collaboration: How Social Business is Changing The Role of Marketing and IT. This webinar included a pair of really great...

Posted November 22, 2013    

Native Advertising: Latest Ad Fad, or the Future of Publishing?

Last week we held another webinar in our Best Thinker webinar series, this time on the topic of Native Advertising: Latest Ad Fad, or the Future of Publishing? The webinar included a rock star group of speakers, including Tessa Gould, the Huffington...

Posted November 19, 2013    

What's the ROI of an Influencer?

Last week we held another webinar in our Best Thinker webinar series, this time on the topic of What’s the ROI of an Influencer?  The webinar included three speakers: Leslie Ament, the Senior Vice President of Research and Principal...

Posted November 15, 2013    

Best Thinker Webinar: Social Media Hacks and Hijacks

Last week we held another webinar in our Best Thinker webinar series, this time on the topic of Social Media Hacks and Hijacks.  The webinar included great speakers: Micah Fox is the Online Expert for Corporate Communications at ING Bank,...

Posted November 12, 2013    

Best Thinker Webinar: Making Predictive Analytics Productive

This week we held another webinar in our Best Thinker webinar series, this time on the topic of Predictive Analytics.  The webinar included speakers such as Eric Siegel, the founder of Predictive Analytics World and author of Predictive...

Posted November 7, 2013    

Empowering Your Most Passionate Advocates

I had a chance to sit down with Gregory Shove, Founder and CEO of SocialChorus at the Social Shake-Up Conference to discuss his panel called Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors. The following is a...

Posted September 20, 2013    

Creating an Immersive Brand Experience at the Red Bull Wake Open

The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to...

Posted August 29, 2013    

Why Your Network Is Critical to Your Future: A Conversation with Porter Gale

I had a chance to sit down with Porter Gale former VP of Marketing for Virgin America and author of the new book, Your Network is Your Net Worth to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is...

Posted August 22, 2013    

The Big Brand Theory: How Is Social Media Reshaping Pfizer?

I had a chance to sit down with Bob Libbey the Head of Digital and Social Communications at Pfizer to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation. Enjoy!SMT:...

Posted August 12, 2013    

How Are Serious Games Reinventing Businesses?

I had a chance to sit down with Luke Hohmann, founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of...

Posted July 31, 2013    

The Big Brand Theory: How is Coca-Cola Shaking it Up Socially?

I had a chance to sit down with Ashley Brown, Group Director, Digital Communications and Social Media at The Coca-Cola Company to discuss some of the topics that you will see at the Social Shake-Up Conference (where Ashley's colleague, Neil...

Posted July 16, 2013    

 
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