About Social Media Today
Posts by Paul Dunay Subscribe 
6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.For sure, online...
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a...
Amazon vs Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.Prior to breaking the news, Wal-Mart was already one of...
What Does the Social Shake-Up Mean to Dell?
I had a chance to sit down with Richard Margetic, Dell's Social Media Lead to discuss some of the topics that you will see at the Social Shake-Up Conference where Richard will be speaking. The following is a transcript of that conversation.SMT:...
eCommerce: Why CMOs Need To Be More Involved
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.But online is a big place. And mobile, which can seem like an entirely different universe,...
The Social Shake-Up: A New Breed of Marketer is Coming
Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.So what...
Social Media and Radio: They Go Together Like Peanut Butter and Jelly
The world of linear broadcasting is embracing social media, but debate remains as to how engagement can drive the bottom line for traditional media. However, new research in both television and radio is showing that getting the crowd involved can...
More Traffic or More Conversions? No Contest
A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site, or doubling your conversion rate?Many marketers get this wrong.Despite years of front-line, real-world experience...
Using Visual Recognition to Tap into the Consumer Mindset
Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to...
Using Hashtags as Strategic Objects
Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram...
Five Signs Your Online Customers May Be Cheating on You
These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of...
Don't Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
So, you're one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you've viewed recent reports about Facebook's surprisingly low activity rates ("Only 1% of people who like a Facebook page...
9 Reasons QR Codes are Bad for Your Brand
The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were...
Social Media Gone Wrong ... And How to Avoid Making the Same Mistakes
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow...
Don’t tell Jelli there is no ROI in Social Media!
I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally...
Social Lift is the Ultimate the Rate of Change
You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t...
Monitoring vs Analytics [Infographic]
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself...
11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B...
Is User Generated Content building a Wall between your Brand and your Customer?
So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into...
Facebook’s Like Button adds Life to your Content
Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,...
