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7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity

 There’s been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don’t deny it. You’re here...

Posted April 2, 2014    

The Social Media Trolls Will Always Be With Us

I love social media, and the potential that it has for us, both on the personal and business levels. Just yesterday I was extolling the power of social media in my post, while the day before I was scratching my head at how some can use social media...

Posted February 7, 2014    

5 Ways to Enhance Your Marketing for 2014

We’re nearing the end of 2013 and the start of a new year, which is traditionally the time that we begin to look ahead to what changes we might make to improve our lives and our businesses. This is the time of year when bloggers will be sharing...

Posted December 10, 2013    

The Secret Sauce Formula for Retaining Customers [INFOGRAPHIC]

Ask any business what their top method of getting new customers is, and invariably most will say word of mouth and referrals.And while word of mouth is so powerful, and is the principle upon which social media is built, many companies forget to...

Posted September 25, 2013    

Social Media and the New Culture of Tipping

 I’m a pretty good tipper. Or at least I like to think so.I have restaurants as clients and I’ve learned a lot about the food service and hospitality industry. I understand that preparing food and waiting tables isn’t a piece of cake. You’re on...

Posted September 24, 2013    

Customers Don't Think Like Marketers

 Customers just don’t care.They don’t care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you.I’ve been doing a lot of research...

Posted September 17, 2013    

Freshening Up a Stale Business Model

Just because you’ve always done it this way all along, doesn’t mean you can rest on your laurels.Just because you’ve found success doing your thing, doesn’t mean you can always do that same thing in the same way.The world of rock music is littered...

Posted September 10, 2013    

Which of Your Customers Is Most Important?

You’ll read a lot of posts across the internet trying to help you figure out what each of your customers are worth. You’ll see articles about what a Twitter follower is worth, or what a Facebook like is worth, and to be honest, I don’t pay much...

Posted August 26, 2013    

7 Reasons to Tell Your Brand's Story

 We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing...

Posted August 8, 2013    

7 Tips for Making Small Business Blogging Manageable

Several friends weighed in on Facebook this week with topics they wanted me to write about. My client Heather of Makes Scents Natural Spa Line voiced something that I hear a lot:“How do you do it all when life keeps throwing you curve balls? How do...

Posted August 2, 2013    

The One Question You Should Ask All of Your Customers

 I was meeting with a prospective client the other day, and while I was waiting, I noticed the intake form that they had all customers fill out. It was your typical form asking for name, address, and other pertinent information.But there was...

Posted July 30, 2013    

The Importance of Telling and Retelling Your Story

More than twenty years ago, my brother came to me with a funny story. We were both out of college, married, and getting on with our lives. I had moved away but he was still living in the area where we grew up, and had become friends with one of my...

Posted July 24, 2013    

A Rant About the Proper Use of #Hashtags

Been a while since I’ve had a good rant here, but a friend brought something to my attention on Facebook recently that really irritated me. I think what bothered me the most, was that it was a status update on a business page by a social media...

Posted July 22, 2013    

Need Blog Ideas? Go Somewhere You’ve Never Been Before

The other morning I was out working on the back deck when my Android slipped out of my hand. It didn’t just slip and fall onto the deck. It had the audacity to fall sideways, and perfectly fit through the crack between two planks of wood on my deck...

Posted July 17, 2013    

7 Tips on Developing a Social Media Strategy for Holidays

  Tomorrow is Independence Day, and because it falls on a Thursday, a lot of offices and businesses will be closing, not just for that day, but for an extended four-day weekend. Employees will be spending time with family, taking trips to...

Posted July 3, 2013    

The ROI of Friendly

 Over the years I’ve spent a good amount of time down south, vacationing and visiting family. One of the things that I’ve noticed as we drive or walk around neighborhoods, is how friendly the people are. Everyone, and I mean EVERYONE will wave...

Posted June 3, 2013    

5 Ways Small Businesses Can Use Pinterest

The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across...

Posted May 7, 2013    

5 Things Small Businesses Need to Know About Customers and Smartphones

 As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the...

Posted May 6, 2013    

Every Tweet Tells a Story

 Yesterday morning while walking my dog Shadow I took notice of some of the bumper stickers on the cars I was passing. It was a rather interesting array of sentiments and loyalties, slapped on the back end of vehicles.The messages varied from...

Posted April 30, 2013    

The Changing Face of the Music Business

 I’m often asked to write and speak about how the internet and social media have changed/are changing the way traditional media operate, and how we consume traditional media. This includes the evolution, or perhaps revolution, taking place...

Posted April 23, 2013    

 
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