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5 Ways Small Businesses Can Use Pinterest
The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across...
5 Things Small Businesses Need to Know About Customers and Smartphones
As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the...
Every Tweet Tells a Story
Yesterday morning while walking my dog Shadow I took notice of some of the bumper stickers on the cars I was passing. It was a rather interesting array of sentiments and loyalties, slapped on the back end of vehicles.The messages varied from...
The Changing Face of the Music Business
I’m often asked to write and speak about how the internet and social media have changed/are changing the way traditional media operate, and how we consume traditional media. This includes the evolution, or perhaps revolution, taking place...
The Danger of Silencing Your Enthusiastic Crowd
I read with interest a recent article in the New York Times about restaurants that forbid patrons from taking photos of their food. Taking pictures of food has become a part of our collective cultural language. From Facebook to Instagram...
The Internet Is Dead, or Something...
The Internet is dead.OK, that’s clearly not true, but we tend not to talk about it much anymore.There was a time when you could spend an entire day on your computer without going online. I remember when we first got Internet, going online was a...
The Importance of Facebook's New Graph Search
I’ve seen a lot of reaction to Facebook’s new Graph Search which was announced yesterday, and most of it is negative. The people in my own personal graph on Facebook are skeptical. They say it’s not what they want, and they raise a lot of the...
When Privacy and Enhanced User Experience Collide Online
One person’s creepy is another person’s cool.That’s the thought I had when my friend Amber posted an article on Facebook about Disney World’s new plan to track visitors with wireless bracelets. Long story short, Disney is going to distribute the...
5 Truths About Communities
It’s another one of those online, social media buzzwords: community.We talk about online communities as if they’re the holy grail of social media marketing. We are told to join communities and create communities, but it isn’t always that easy.By...
Why is Blogging Such a Pain in the Neck?
Yesterday, somewhat in jest, I put a message out on Facebook asking of everyone and no one, “Which of you clowns wants to write my blog post for tomorrow?” Well, believe it or not, someone stepped up to the plate, though when she did, I wasn’t...
Social Media: Encourager or Enabler
I like to watch people. When I’m in public I’ll just sit there and observe people, how they behave, and how they interact with others. I try to figure out things about them and their life.I do the same thing online, particular as I look...
Weekend Video: Is Facebook Changing Our Identity?
Facebook is the 900-pound gorilla of social media platforms, and it has certainly had a major impact on the way many of us live our lives. In this great video from the folks at the PBS Idea Channel, Mike Rugnetta takes a look at how big...
Using Social to Drive Customer Traffic: 10 Tips For Using Foursquare and Facebook Deals
As I work with small businesses, the ultimate goal is simple: drive traffic through their doors. Yes, things like brand awareness are important, but ultimately, you need customers to come through the doors and make purchases.With that in mind, I...
The Olympics in the Social/Mobile Age
Ever since I was a kid one of my favorite things has been the Olympics, particularly the Summer Olympics. Each time the four year wait came to an end, I would get excited, ready to watch as much as I could on television. I don’t remember much about...
A Common Sense, Non-Reactionary Approach to EdgeRank and Facebook Business Pages
I really didn’t want to write this post. I was hoping to avoid a post about EdgeRank, Promoted Posts, and all the the other things people are currently complaining about in all the blogs in terms of Facebook.But, I’ve recently been seeing a...
Two Problems with the New Facebook Timeline
Facebook Timeline. Developer Preview (Photo credit: swyyft)Let me just say this up front: I love the Facebook Timeline for businesses. Period.I think it’s a step in the right direction for businesses, and just because it is different doesn’t...
Blog Theft: When Your Work is Stolen – A True Story
What you are about to read is a true story. The names have been changed, not to protect the innocent, because there are no innocent. I just don’t want to send any traffic or link juice in the direction of the offending party… The other day I was...
How To Keep People from Replying to Tweets
This is another one of those posts where I lure you in with a strange title and then dash your hopes. Why? Because someone actually found my website by Googling “How to keep people from replying to tweets” So I figured since they found me, I...
