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3 Ways to Identify Brand Advocates

Engagement was the buzzword of 2013, so what will be the buzzword for 2014? I believe that word will be advocacy. We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive...

Posted January 30, 2014    

How To Boost Engagement on Your Facebook Page

One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It’s a chance to build relationships, and further your brand. But how do you do this if no one...

Posted October 1, 2013    

Are You Ready for Facebook Nearby?

Recently Facebook upped the ante on local search with its release of an updated iOS and Android app with a beefed-up Facebook Nearby.Previously, Facebook’s Nearby function let users see where their friends had checked in. With this most recent...

Posted January 8, 2013    

Getting Unfriended? Evaluate Your Social Tactics

Just like in real life, there are things we can do on social media to alienate people. If you’re a chronic over-sharer, are offensive, or fail to make personal connections with your followers, you may get unfriended, says a new report from...

Posted December 20, 2012    

Is Your Business Ready for Tumblr?

Tumblr’s rise has been colossal. In four years, it’s grown from just over a million monthly visitors to more than 53 million. And that’s just in the U.S. Globally, Tumblr receives 148 million monthly visitors in the key 18-35 demographic. To reach...

Posted December 17, 2012    

The (Business) Case for Google+

A little more than a year after the launch of Google+, usership of Google’s “social layer” remains anemic. Brands, many of which jumped on board in the early days of Google+, have yet to enthusiastically embrace the platform. This is either because...

Posted October 7, 2012    

Why Can’t I Customize my Google+ URL?

Customizable URLs have become a common staple on social media profiles. However, to the dismay and confusion of many, custom URLs have been conspicuously absent on Google+. Just how could the kingpin of search think that something like this:https://...

Posted September 17, 2012    

Twitter Launches New Interest Targeting Advertising

Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting...

Posted September 8, 2012    

Easy Social Media Content Creation

Social Media Marketing strategy includes a few best practices to employ in order for businesses to conduct themselves successfully.   The most important of which is engaging the network of fans that are interested in following your...

Posted August 11, 2012    

6 Ways to Repackage Evergreen Content for Cross-Channel Use

The number of social media channels available to us today can be daunting. It’s easy to feel as if your time and resources are spread thin when you try to reach every audience on every platform. While it’s important to be where your audience is, it’...

Posted August 6, 2012    

Pinterest’s growth reaches new heights.

Although the social media platform Pinterest appears to have been an overnight success in mid-2011, it’s really been four years in the making, according to an article on Yahoo Finance. Ben Silbermann, one of Pinterest’s founders and a former Google...

Posted July 30, 2012    

Design Update for LinkedIn

LinkedIn, a professional social network, has recently started to release a new platform design to users.   LinkedIn’s blog states that it will be a simpler and easier user interface allowing for navigation from a user’s homepage to...

Posted July 25, 2012    

Unhappy Customers? How to Respond Using Social Media

If you have a company profile page on social media platforms such as Facebook, Twitter, Pinterest, Google+, or LinkedIn, you’ve taken a step in the right direction by leading the conversation about your brand and engaging with your customers. But...

Posted July 16, 2012    

Facebook to Launch Retargeting Advertising Platform

The social network is set to launch a new advertising service that will allow advertisers to retarget users and bid in real-time based on a user’s recent browsing activity. The new service will be called Facebook Exchange and is rumored to be...

Posted July 2, 2012    

Take Your Social Media Relationships to the Next Level

There comes a time in every relationship when you have to ask yourself the defining question: “Where is this going?”  The same is true when you’re trying to turn Facebook “Likes,” LinkedIn “Connections” and Twitter “Follows” into concrete sales...

Posted July 1, 2012    

4 Steps for Promoting Posts in Facebook

Facebook Promoted Posts are now available with all company’s Facebook Pages.  Promoted Posts are a marketing tool that can target more of your fan audience.  Users that have liked your Facebook Page will not always see your status updates...

Posted June 25, 2012    

80 million Google+ Local pages Automatically Created – Got one?

Google Places Listings converted to Google+ Local pages, affecting an estimated 80 million business listings worldwide, according to Google’s Marissa Mayer.  The Google Businesses Plus Page described the release in a recent post as, “a new way...

Posted June 8, 2012    

Social Media Marketing for Business

In this Infographic we ask the question “What measures up for a recipe for success?”.  In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular...

Posted May 21, 2012    

New Facebook Offers for Businesses

Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will...

Posted May 19, 2012    

Social Analytics Formulas to Use for ROI Reports

Reporting on Social Media Marketing involves defining a unique set of key performance indicators (KPIs) that help to measure the level of activity and effectiveness of your brand within the social realm.  Social analytics can measure the impact...

Posted May 9, 2012    

 
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