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Brown vs. Bieber: Twitter Libel or Creative Genius?
Let’s say you're a touring entertainer. You need to publicise your new show. You’ve arranged press conferences, you’ve commissioned posters, you’ve spent millions taking out ads in every newspaper and on every TV station in the land and you’ve...
Social Verification vs Social Validation
In the mid 2000s, the world panicked. CEOs suddenly realised they needed to ‘do social’ even though they probably didn’t know why. The fact that everyone else was doing it seemed reason enough. Of course, in 2013, we’ve progressed from viewing...
What Facebook's Autoplay Ads Mean For Engagement
Since its inception Facebook has flirted with fickle fans threatening to boycott its services in protest of user interface tweaks and service changes. Usually within days all is forgiven and forgotten - Facebook’s consistent growth year-on-year...
The End of Engaging Facebook Campaigns?
On Tuesday 22nd January, Facebook launched a new conversion measurement and optimization system for direct response marketers. It's big, big news for marketers seeking a tangible ROI from Facebook promotions, especially adverts. Facebook’s...
