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On Social, Where Should eCommerce Brands Focus?
Ecommerce is booming. Recent figures from the US suggest that by 2016 we’ll be spending $327 billion a year online, while in China annual internet retail spending now tops $190 billion; that’s up 66% year-on-year.There can be little doubt then of...
How to Split Test Your Facebook Content
Split testing is everywhere in the digital world – you name it and it’s being split tested right now. However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of...
ROI vs. Engagement: Quantifying Social Media
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story.Let’s study some real...
