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What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study
In a briefing yesterday in New York, IBM Global Business Services leaders Peter Korsten, Marc Chapman and Anthony Marshall discussed the findings of their recent (and fifth annual) study of global CEOs opinions on business issues ranging from their...IBM: 57% of Global CEOs Want More Social with Customers
IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its...Accenture Takes Off with Social
There you are shopping for a social media marketing partner and your dance card includes Ogilvy, Buddy Media, Digitas, Dachis, Accenture….Accenture? The company that practically defines the big box, big integration, big strategy, big...Where is B2B Social Media Going?
We hosted a webinar as part of our weekly series three weeks ago with two of the smartest people in social media that I know, Maggie Fox and Elisa Camahort Page. Their hour-long conversation was mostly about the study that BlogHer recently...A Start-Up Nightmare: the Department of Labor Audit and How to Avoid It
One of my most painful memories in business was the four days I survived a New York State Department of Labor audit of my employees (that would be one, me.) Talk about butt-twisting agony. With that in mind, I’ve been very conservative about how I...Does Moore’s Law Make Better Health Care Inevitable? Don Rucker of Siemens Thinks So
Yesterday’s jammed-packed day at TEDMED has been outstandingly summarized and diarized by Patricia Salber. The recurring thread that I noted throughout a fruitful day of talks was that Moore’s Law, the formula for the exponential growth of...The End of the World As We Know It, and Sprinklr Feels Fine
We’re in one of the most interesting phases of social business right now with the emergence of a software category recently described by Jeremiah Owyang at Altimeter Group as “Social Media Management Systems.” Or what Ragy Thomas, CEO and...Content Comprehension: It's Spred-ing and Fast
There’s a reason that Austin-based content marketing platform Spredfast has gone from 10 to 85 employees in a year (and it’s not because they’re squandering investors’ money). As CEO Rod Favaron told me Saturday when we got together at SXSW, “...Content Marketing is Exploding at SXSW
My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked...Who's Afraid of the Big Bad Social? Not The Wall Street Journal
I’ve been in publishing since before fax machines, and like many veterans of old media, I’ve seen technology rip the living heart out of those great institutions that came of age with moveable type. For the most part, the leaders of those...Welcome to All Our Atlanta Members!
A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute. We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita...A Conversation with Clara Shih, Hearsay Social, on SOPA, Liberation, and Social Business
Hearsay's announcement last month of Clara's election to the board of Starbucks brought us back together with the CEO and Founder, Clara Shih. We talked about several of the issues near and dear to our readers, especially those who are in...Social Media Today Will Honor the SOPA Blackout Tomorrow
Tomorrow Social Media Today will join others in the Internet community by going dark in protest of SOPA, the "Stop Online Piracy Act." We respect the rights of every creative person to profit from their own work, and we deplore the mindset...Closing the Books: A Report to our Community
Like many of you this week, we’ve been “closing the books” on 2011 and it’s been a very good year for Social Media Today. Based on the lessons we’ve learned in past years of working with clients like SAP, Siemens, DuPont, Teradata, Microsoft and...Social Media Today Announces Siemens Sponsorship of HealthWorks Collective
We’re delighted to be able to announce formally a new relationship with a great company, Siemens. The Siemens Healthcare Sector is today raising its brand high on our newest Social Media Today editorially independent community,...Business As Usual?
“You are not going to be bring about change within the organization because of Facebook and Twitter, but you are going to be able to make the change to the point you are learning through that experience…. I call that the idea of Social Darwinism --...Newspapers Dying? 5 Million Readers Don’t Think So
Extending the brand of traditional publishing to new, networked audiences has been embraced big-time at the Washington Post. I spoke this week to Vijay Ravindran, Senior Vice President and Chief Digital Officer at the venerable newspaper...We've Been Commended!
All of us at Social Media Today are pleased to announce that we were recently awarded a 2011 SNCRCommendation of Merit in the corporate division of the Society for New Communications Research Excellence in New Communications...If Content is King, Let us Help You Rise to the Throne
Please join me tomorrow for a free, online discussion about creating great content. We'll give you practical tips for how to create the kind of content that draws readers, engagement and great rub-off for your brand. On board to present are Michael...Holy Health Care, Batman, Small Business Could Use Some Help!
If you are, like me, trying to run a small business which attracts leading talent, you are also faced with the growing challenge of providing benefits that make choosing your company over, say, IBM, more attractive. Beyond the external costs,...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16

About Social Media Today






















“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”