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Shorty Awards: Sustainable Cities Collective Wins in Green Category

On Monday night, Sustainable Cities Collective - a member of the Social Media Today family - won a Shorty Award for the best of social media in the Green category. We are very flattered to be selected and honored in this manner.It...

Posted April 10, 2014    

Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake...

Posted April 8, 2014    

The Social Shake-Up 2014: Scaling the Human Spark

We live in interesting times.  Never before have we been able to see how clearly human networking can be managed to get things done, and can be measured to see how well that is happening.But we are also living in an era of unprecedented...

Posted April 7, 2014    

Spredfast Merging with Mass Relevance: Bringing the Now Marketing to You from Austin

Spredfast announced today that it is merging with its Austin-based neighbor, Mass Relevance, in a move that heats up the already competitive and fast-growing social relationship software space. (Sprinklr, one of its competitors, announced the...

Posted April 2, 2014    

Talking Social at the #AdobeSummit with Emi Hofmeister and Chad Parizman

On a recent webinar I suggested, somewhat from the seat of my pants, that CMOs are the new CFOs. The past couple of days spending time with Adobe and its digital marketing customers at the annual Summit have convinced me that mine was more than a...

Posted March 27, 2014    

Attention Marketers: Fortune and Digital Favor the Brave

Adobe’s Digital Marketing Summit opens today and with 5,000 attendees anticipated you might have guessed that there will be a lot to talk about. There are several important announcements of improved products, particularly in mobile, but their top-...

Posted March 25, 2014    

Ekaterina Walter of Branderati Talks Customer Connection with Robin Carey

Ekaterina Walter, Co-Founder and CMO at Branderati, recently met with me to share how companies can tap into their customers’, employees’, and partners’ passion about their brand to create a personal connection with a larger audience.Join us at The...

Posted March 11, 2014    

Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models

Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday, March 17,...

Posted March 10, 2014    

Lakshmanan "Lux" Narayan Speaks with Robin Carey

Lakshmanan “Lux” Narayan is the CEO & Co-Founder of Unmetric Inc., a company that shows brands in real time whether they’re outsocializing their competition. He points out that this is the first time brands have the onus of conversation. This...

Posted March 10, 2014    

Bob Libbey of Pfizer Talks Social with Robin Carey

Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they...

Posted March 8, 2014    

How Will You Know What's Shaking at SXSW?

Social Business: It Takes a VillageSix years ago, it was hard to grasp how 350,000 people in a company were using social media around the world. But I had heard so much from members of the Social Media Collective and leading bloggers about IBM'...

Posted March 7, 2014    

My Interview with Bryan Kramer, CEO of PureMatter [VIDEO]

Bryan Kramer, President & CEO of PureMatter, joined me to talk about how social is shaking up the ways we do business. He shares that brands are challenged with how to relate to customers. In his book, “There Is No B2B or B2C: It's Human to...

Posted March 5, 2014    

The Social Shake-Up 2014: It's Time to Shake It Up (Again)

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. We’re holding a kick-off, invite-only breakfast in Austin on Friday, March 7 as part of SXSW Interactive. We’ll be introducing some new themes at...

Posted March 4, 2014    

Announcement from Social Media Today

I’m delighted to announce that Simon Pearce, Founding Partner of Fabric Branding, is now working with Social Media Today to advise us on our integrated marketing products and services. Simon’s task is to help us to build on top of what we have...

Posted February 27, 2014    

Sprinklr to Acquire Dachis Group

Big news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. Some of the smartest people in social...

Posted February 20, 2014    

Where the Content Marketing Rubber Meets the Road

The content marketing road is becoming a longer road to travel. In June 2000, there were fewer than 8 million websites. Today that number is greater than 750 million, according to Netcraft.com. The volume of content on websites—from white papers,...

Posted February 18, 2014    

Vote for Sustainable Cities Collective in the Shorty Awards!

Sustainable Cities Collective, a Social Media Today sister website, has been nominated by the judges for a prestigious social media award in the Shorty Awards in the Green category. We are very excited that they recognize our valuable...

Posted February 12, 2014    

Selling Social to the C-Suite: Trust, But Verify

I’ve been totally immersed in Susan Emerick’s and Chris Boudreaux’s excellent The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media...

Posted January 27, 2014    

What Pictures Tell: The Future of Social Is Visual

Today I’m in Austin, Texas, a town that for years bore the stamp of its native (nearby Johnson City) son, Lyndon Baines Johnson, our 36th President, whose library is housed at the University of Texas near my hotel.  Besides the Civil Rights Act...

Posted January 22, 2014    

If the Wearable Tech Fits...

What these new slip-on gadgets mean to marketersLike ladies of Hollywood lining up on the red carpet in bespoke couture, the big star of the International CES last week was something you could wear or carry.  But any smart marketer, or business...

Posted January 13, 2014    

 
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