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What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study

In a briefing yesterday in New York, IBM Global Business Services leaders Peter Korsten, Marc Chapman and Anthony Marshall discussed the findings of their recent (and fifth annual) study of global CEOs opinions on business issues ranging from their...
Posted May 22, 2012 with 328 views     

IBM: 57% of Global CEOs Want More Social with Customers

IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its...
Posted May 22, 2012 with 552 views     

Accenture Takes Off with Social

There you are shopping for a social media marketing partner and your dance card includes Ogilvy, Buddy Media, Digitas, Dachis, Accenture….Accenture?  The company that practically defines the big box, big integration, big strategy, big...
Posted April 30, 2012 with 1,202 views     

Where is B2B Social Media Going?

We hosted a webinar as part of our weekly series three weeks ago with two of the smartest people in social media that I know, Maggie Fox and Elisa Camahort Page. Their hour-long conversation was mostly about the study that BlogHer recently...
Posted April 24, 2012 with 1,127 views     

A Start-Up Nightmare: the Department of Labor Audit and How to Avoid It

One of my most painful memories in business was the four days I survived a New York State Department of Labor audit of my employees (that would be one, me.) Talk about butt-twisting agony. With that in mind, I’ve been very conservative about how I...
Posted April 20, 2012 with 542 views     

Does Moore’s Law Make Better Health Care Inevitable? Don Rucker of Siemens Thinks So

Yesterday’s jammed-packed day at TEDMED has been outstandingly summarized and diarized by Patricia Salber.   The recurring thread that I noted throughout a fruitful day of talks was that Moore’s Law, the formula for the exponential growth of...
Posted April 12, 2012 with 397 views     

The End of the World As We Know It, and Sprinklr Feels Fine

We’re in one of the most interesting phases of social business right now with the emergence of a software category recently described by Jeremiah Owyang at Altimeter Group as “Social Media Management Systems.”  Or what Ragy Thomas, CEO and...
Posted March 27, 2012 with 667 views     

Content Comprehension: It's Spred-ing and Fast

There’s a reason that Austin-based content marketing platform Spredfast has gone from 10 to 85 employees in a year (and it’s not because they’re squandering investors’ money).  As CEO Rod Favaron told me Saturday when we got together at SXSW, “...
Posted March 15, 2012 with 449 views     

Content Marketing is Exploding at SXSW

My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked...
Posted March 11, 2012 with 3,302 views     

Who's Afraid of the Big Bad Social? Not The Wall Street Journal

I’ve been in publishing since before fax machines, and like many veterans of old media, I’ve seen technology rip the living heart out of those great institutions that came of age with moveable type.  For the most part, the leaders of those...
Posted February 10, 2012 with 725 views     

Welcome to All Our Atlanta Members!

A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute.  We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita...
Posted February 3, 2012 with 149 views     

A Conversation with Clara Shih, Hearsay Social, on SOPA, Liberation, and Social Business

Hearsay's announcement last month of Clara's election to the board of Starbucks brought us back together with the CEO and Founder, Clara Shih.  We talked about several of the issues near and dear to our readers, especially those who are in...
Posted January 19, 2012 with 360 views     

Social Media Today Will Honor the SOPA Blackout Tomorrow

 Tomorrow Social Media Today will join others in the Internet community by going dark in protest of SOPA, the "Stop Online Piracy Act." We respect the rights of every creative person to profit from their own work, and we deplore the mindset...
Posted January 17, 2012 with 884 views     

Closing the Books: A Report to our Community

Like many of you this week, we’ve been “closing the books” on 2011 and it’s been a very good year for Social Media Today. Based on the lessons we’ve learned in past years of working with clients like SAP, Siemens, DuPont, Teradata, Microsoft and...
Posted January 12, 2012 with 326 views     

Social Media Today Announces Siemens Sponsorship of HealthWorks Collective

We’re delighted to be able to announce formally a new relationship with a great company, Siemens.  The Siemens Healthcare Sector is today raising its brand high on our newest Social Media Today editorially independent community,...
Posted January 9, 2012 with 527 views     

Business As Usual?

“You are not going to be bring about change within the organization because of Facebook and Twitter, but you are going to be able to make the change to the point you are learning through that experience…. I call that the idea of Social Darwinism --...
Posted December 13, 2011 with 397 views     

Newspapers Dying? 5 Million Readers Don’t Think So

Extending the brand of traditional publishing to new, networked audiences has been embraced big-time at the Washington Post.  I spoke this week to Vijay Ravindran, Senior Vice President and Chief Digital Officer at the venerable newspaper...
Posted December 12, 2011 with 1,884 views     

We've Been Commended!

All of us at Social Media Today are pleased to announce that we were recently awarded a 2011 SNCRCommendation of Merit in the corporate division of the Society for New Communications Research Excellence in New Communications...
Posted November 19, 2011 with 113 views     

If Content is King, Let us Help You Rise to the Throne

Please join me tomorrow for a free, online discussion about creating great content. We'll give you practical tips for how to create the kind of content that draws readers, engagement and great rub-off for your brand. On board to present are Michael...
Posted November 14, 2011 with 453 views     

Holy Health Care, Batman, Small Business Could Use Some Help!

If you are, like me, trying to run a small business which attracts leading talent, you are also faced with the growing challenge of providing benefits that make choosing your company over, say, IBM, more attractive.  Beyond the external costs,...
Posted November 10, 2011 with 167 views     
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