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Google+ SEO: How-To
Not too long ago I was looking at at thread in a popular LinkedIn group. Someone had asked whether Google+ has any relevancy for business. Many people tried to answer, but the following two were pretty typical of the positive answers given:Do you...
Leveraging the Latest Content Consumption Trends
Content marketing is shifting. Are you keeping up with all the new channels and devices? (Photo credit: maiak.info)Capturing the consumer’s attention is a challenge.The problem is that your customer is a moving target – both literally and...
How to Tell a Story With Video in Social Media
So, your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media?In the video world, story is...
How to Promote Your Blog Posts with Social Media Writing
When I was eleven, I wrote a mystery story and sold it for a quarter a copy on the playground. Even back then I knew that writing didn’t happen in a vacuum. I used my classmate’s names as characters, and cleared about $9.50 before the recess monitor...
The 12 Best Social Media Conferences to Attend in 2013
Which social media conference will you attend in 2013? Picture: iStrategy London 2012 by KoogarIt’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase,...
15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
Social media marketing know how is quickly becoming a must-have skill for marketing professionals.Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced...
The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
Plugins can provide killer functionality to your WordPress website – but choose which ones you install carefully!Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more...
Content Marketing and Trends to Watch in 2013
For my final column of 2012, I thought that I would explore the state of content marketing, try to clear up some confusion about the field, and also take a look at trends to watch in the coming year.Content marketing’s star has risen, and I have...
Three Big Lessons from Social Media and Online Security in 2012
Malicious websites attempt to install spyware on readers’ computers. (Photo credit: Wikipedia)As 2012 draws to a close, it’s a good time to look back and take stock of what we’ve learned over the past year in terms of online security and social...
The Future of Social Media in 2013: Six Points to Consider
What will the future of Social Media Marketing bring? Here’s my best educated guess.As we round the bend to the end of another term of learning and applying the principles of social media marketing, I wonder what 2013 will bring to the social media...
Merging Mobile and Social to Humanize Your Brand
We talk a lot about mobile devices as the great enabler in terms of connecting you to your audience anywhere, anytime. By taking advantage of the flexibility mobile offers, combined with the wealth of information sharing and connectivity of...
Six YouTube Tools and Tips For Social Media Success
Boost your social media presence by using YouTube.It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded...
How to Use Video for Social Media in B2B Sales
Get out the popcorn ’cause it’s time for video for social media in B2B sales.I have been in many meetings with B2B companies where , often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online.” While...
Why Smart Marketers Use Social Media for B2B Branding
We’ll cover how to use social media for B2B branding.As a long-time Business2Business marketer, I know that sometimes the world of business-to-business marketing can feel like the Sahara desert. No fancy consumer product launches. No product...
Being Negative in Social Media is Plain Old Bad Social Business
You are in complete control if you want to be positive – or negative – in social media.I may have a different perspective on the importance of positive sentiment analysis because I’ve often been called “the ultimate positivist” by my friends...
Three Cardinal Sins of Social Media Writing
What are the rules for social media writing?As a writing specialty, social media writing is just coming into its own. Social media writing is a bit of a hybrid – part copywriting, part communication tool – so the rules aren’t hard and fast. Social...
How Great Automation Software Helps Make the Case for Social Media ROI
The 3 great case studies below show how marketers use specific marketing automation software features to connect social media to revenue growth.I’m going to break a rule and talk about software features. Like most marketers, I’ve been warned that...
The Big Data Impact on Social Media Marketing
Space is really, really big. As it turns out, data is going to be even bigger. The content we actively create, exchange, curate and archive represents a veritable unending avalanche of digital wealth. The information deluge is fed...
How to Begin Outsourcing Social Media Writing
In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t...
New Features That Make Google+ a No Brainer for Business Marketing
People ask me all the time why I’m so excited about Google+ as a marketing tool. After all, it doesn’t (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. Doesn’t it just make sense to go where the numbers...
