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Posts by Jayme Soulati Subscribe

Authenticity on the Path to Professional Blogging

Authenticity is at risk. There is too much pressure as a professional blogger to monetize, engage, develop a brand, be a leader with unique content, and utilize digital marketing for lead generation and search marketing. When you’re making the climb...

Posted February 3, 2014    

Who Is Monetizing Online?

 Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk...

Posted September 24, 2013    

Context Marketing Is Newest Social Media Buzz

 When you put a noun in front of “marketing,” you get a new trend, #RockHot topic and buzzword. I’ve said that in a blog post or two. It was bound to happen sooner or later – content marketing is being dethroned. Instead of content, insert “...

Posted August 28, 2013    

Fixing The Social Media Plateau

    Pinterest featue in Metro - 27th February 2012 (Photo credit: Great British Chefs)There’s a social cultural shift on the ‘sphere and the ‘webz; have you felt it? More’s the question…are you experiencing a social media sea...

Posted December 4, 2012    

Do You Buy GM Cars Via Facebook Ads?

The headline in today’s Wall Street Journal put me into a tailspin. It knocked me off the regularly scheduled program and prompted this emergency blog post.“GM Says Facebook Ads Don’t Pay Off.”Let me get my reaction immediately onto the table:1. Is...

Posted May 16, 2012    

Is Power Blogging Really The Holy Grail?

What is a power blogger anyway? We can call “them” professional bloggers, A-listers, or just darn simply popular. I’m not a power blogger, but being the competitive spirit that I am, I’ve often wondered how I could get on that Ad Age Power 150...

Posted June 2, 2011    

Does Your Blog Make Commenters Comfy?

I was along for the ride on one of the most contentious (according to comments) blog posts ever, and based on “Popular Posts” tallies in his sidebar the highest-number-of-comments (250) as of this moment (and no signs of stopping). I’m speaking...

Posted May 29, 2011    

Defining Influence: Two Camps?

In our first post in the series on What is Influence, I presented three views from three influential people. Comments suggested each are saying the same thing, and yet, the pathway to defining influence is rocky (just like that journey to define...

Posted April 26, 2011    

What Is Influence?

Today marks the launch of a new series, “What Is Influence?” The concept came from the many in-depth comments delivered on the April 20 blog post about Klout. There seems to be two camps re Klout (the first mover, for all intents and purposes) for...

Posted April 25, 2011    

What’s Your Avatar Say?

At Social Slam (yes, there was a bunch of blogging inspiration at this conference) April 13, 2011 sponsored by the Knoxville Social Media Club, there was a lot of chat about an avatar and what it should be. I suggested during a panel presentation...

Posted April 18, 2011    

How Do You Twitter Your Business?

What fun yesterday’s post, Why Not to Reach 50,000 Twitter Followers, during which I engage David Meerman Scott, a power influencer and author of numerous social media, marketing and public relations books, who did earn 50,000 Twitter followers...

Posted February 23, 2011    

Why Not to Reach 50,000 Twitter Followers

David Meerman Scott is someone you should follow on Twitter. He’s author of one of my favorite books,  The New Rules of Marketing and PR (and, I can’t find my dog-eared copy, darn it), and he blogs over at Web Ink Now. As I was trolling...

Posted February 22, 2011    

Calculating YOUR Social Media ROI

  Inspiration for blog posts comes from such odd places; I glommed on to this one as it rolled off my tongue on a call. I told a colleague Twitter had saved me from a slow death in a dark office. My love of Twitter is no secret: A global...

Posted October 6, 2010    

How Do You Calculate Your Media Impressions?

Back in the day, we measured ROI of a public relations campaign with media impressions. We took a story in the daily newspaper and multiplied the circulation by 2.65 (the number of people we believed read a paper including pass-along rate)....

Posted October 4, 2010    

Greenpeace’s Social Media Win Has Losers

   If you were paying attention to social and traditional media, you will recall the Greenpeace/Nestle global crisis communications situation primarily in March and April this year. I wrote about it here; it was a fascinating...

Posted August 23, 2010    

JetBlue Flight Attendant, Social Media and Jobs

  Slater quits JetBlue after luggage lands on head Just read the current Bloomberg Businessweek to arrive in the mail (I do like magazines). Its first story about the “Mad As Hell” JetBlue flight attendant Steven Slater caught my eye and...

Posted August 18, 2010    

Automating Social Media?

  The “bots” are at it in force, and their victims are the industries nascent in adoption of social media. In a social-media presentation I gave recently to a group of 20 executives who own auto repair facilities nation-wide, someone...

Posted July 22, 2010    

The Great American Content Mashup

 I’m reading Jason Falls’s blog, Social Media Explorer, and if you’ve not subscribed to him, you’re missing the boat. In 500 words, Jason packs a punch with tips and lessons galore about social media and of late, content.I predict the great...

Posted July 7, 2010    

Build a Foundation, Then Social Media

 Is your house in order? What I mean is do you have the bricks of the foundation laid tightly and affixed with mortar, or are there a few gaps here and there to let the critters in? Speaking from experience, I know my foundation has quite a few...

Posted June 29, 2010    

Social Media Relations and Corporate What-If Plans

Today's post is a compendium of news about Fortune 100 crises. If you've watched this space, you'll recognize these names — Nestle, BP, and Proctor & Gamble. Don't know the crisis each is managing? Then perhaps you've not been consuming...

Posted May 21, 2010    

 
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