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10 Reasons Nobody Reads Your Blog and How to Fix It!

“Build it and they will come!” Is that what you believed when you launched your blog? This statement couldn’t be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.It...

Posted March 17, 2014    

10 Tips to Build a Consistent, Relevant and Memorable Social Brand

The only guarantee in life, business and social media is change. It seems every time we turn around there is a new social network popping up.You finally update your cover images on Facebook and Google+ and then wake up to an email informing you new...

Posted February 12, 2014    

Should I Share What I Ate for Lunch via Social Media? Authenticity Vs. Transparency

One of the top questions we hear from clients, students of our workshops and training and brands of all sizes as it relates to fears of engaging in social media is…“Do I have to share what I ate for breakfast, lunch and dinner?” The simple answer to...

Posted February 9, 2014    

10 Things You Must Know About Your Audience!

  So you think you know your audience. You are spending massive amounts of time each week creating content, posting social network updates, engaging with your community, updating and enhancing your web properties. Only problem is that your...

Posted February 6, 2014    

22 Tips to Humanize Your Brand Using Twitter

Congratulations! You have setup your business Twitter account. Maybe you have sent a few tweets or even a few hundred or thousands. Could be you are soaring through the Twitterverse and seeing much success. That is if there is such a thing as a “...

Posted January 13, 2014    

Content Marketing Editorial Calendar Template 2014

You may read numerous social media predictions with experts stating increased focus on content marketing is the top prediction and social media cornerstone for 2014. You are going to hear people argue if content marketing is king, queen or even...

Posted January 6, 2014    

FedEx Brand Humanization Case Study: Driver Delivers Holiday Smiles #customerservice

This year the majority of our Christmas shopping is happening online. Thanks to sites such as Amazon, it sure beats fighting the traffic and crowds. Thanks to an Amazon Prime membership, a good percentage of our Christmas gifts purchased arrive...

Posted December 16, 2013    

Social Media Branding: 16 Tips to Create a Consistent, Relevant and Trusted Social Brand

Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand? Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand...

Posted December 4, 2013    

Building, Growing and Sustaining Social Communities [SLIDESHARE]

Building, growing and sustaining social communities was the theme for a keynote presentation I recently delivered for the Americans for the Arts, National Art Project conference in Portland, Oregon.Nurturing communities to earn the support and...

Posted December 3, 2013    

Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs.So how can you decide which to use?Let me help! The Quick...

Posted September 30, 2013    

Facebook Marketing for Business: Don't Be Lazy!

The introduction of social media has birthed tens of thousands of overnight self proclaimed marketing experts. While some are using good practices to help the businesses they work in or work for achieve results, some have unfortunately fallen to...

Posted September 16, 2013    

Is That Facebook Tag For Me or You?

Facebook tags… some love them, some not so much.Facebook tagging is a feature that enables the “tagging” of a Facebook personal profile or brand page. When a tag is added to a post or content such as a text Facebook status update, photo or video, it...

Posted August 21, 2013    

Why: The Most Important Question in Social Business

The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who “like” a business Facebook page will never visit...

Posted August 13, 2013    

How to Adjust the New Gmail Tabs to Get Priority Email

Google has made some big changes recently to the Gmail user interface!If you use Gmail, you likely noticed the new “multi tab” structure across the top.  Gmail is making it’s own determination on what mail goes in each category for you! ...

Posted August 7, 2013    

WHY: The Most Important Question in Social Media

The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who “like” a business Facebook page will never visit...

Posted August 5, 2013    

Are You Nurturing a Social Media Community or a Self Serving Empire?

 We all know the pressures of the first moments we jumped online and signed up for our first social media profile accounts. I can remember signing up for Twitter in 2009 and thinking how silly it was to be tweeting into what seemed like thin...

Posted July 31, 2013    

50 Tips to Energize and Inspire Your Social Media Community & Audiences

Are you breathing life into your social media communities and audiences or are you taking it away? Are you inspiring and energizing your community members to do more, be more and simply be better at what they do?Are you serving up great and valuable...

Posted July 19, 2013    

5 Golden Rules to Keep Children Safe on Social Media [INFOGRAPHIC]

 I’m sure I don’t have to tell everyone that yesterday was Social Media Day, an idea started by those lovely folk at Mashable back in 2010, that just gets bigger and bigger every year.I’m the social media manager at the British Council, a not-...

Posted July 1, 2013    

Inspire, Connect, Achieve for Social Business and Social Brand Success

 At the core of my personal as well as our agency, Marketing Nutz’s brand architecture are these three words… inspire – connect – achieve. It has been and is the foundation for how I do business and live life.If you are a client, student of my...

Posted June 27, 2013    

12 Ways to Delight Your Social Media Community and Audiences

What do you think of when you think of the word “delight?” Some may think of a huge ice cream cone. My 9 yr old son may think of a $50 gift card to his favorite online game or a super size Slurpee from 7-11.Delight is in the heart of the receiver....

Posted June 18, 2013    

 
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