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12 Ways to Delight Your Social Media Community & Audiences
What do you think of when you think of the word “delight?” Some may think of a huge ice cream cone. My 9 yr old son may think of a $50 gift card to his favorite online game or a super size Slurpee from 7-11.Delight is in the heart of the receiver....
Social Media for Business: Do You Really Know Your Audience?
“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at...
Facebook Case Study: How Not to Manage Your Social Media - Amy's Baking Company
Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops up out of no where that we can’t help but share. We can all learn from these situations.I am not going...
5 Ways to Grow Your Business with Facebook
When Mark Zuckerberg created Facebook in his Harvard dorm room back in 2004, his vision was to connect people and get to know one another at Harvard. Since then it has expanded to other colleges and today it has connected over a billion people from...
Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists
Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it’s as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they’ll have an...
Content Marketing: Are You Sharing Your Best Stuff?
The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes. We have since watched them raise their young chicks. We are enlightened by how they care for the...
Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists
Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it’s as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they’ll have an...
There's No Social Media "Easy" Button
How many different ways can we say it before it finally sinks in as truth?There is no easy button for social media.There is no fast track.There is no magic social media pill.There is no magic carpet ride.Facebook will not fix your broken business.A...
100 Things to Tweet About Besides Yourself!
The number one question I hear when it comes to Twitter is “what do I talk about?”Given that most people do NOT know what to talk about, many wind up either boring their social community to death or they turn them off because they default to talking...
Google Reader Gone by July: Google, Who Are You?
Dear Google, I do not understand you. Why did you get rid of Feedburner? And now Reader? Why do you have G+ cover images the size of Texas? I hear that you are investing in self-driving cars?I understand that the usage of Google Reader may be going...
Social Brand Humanization: Transparency vs Authenticity
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are:What do I talk about?How do I know how much is too much?What do I share?What if...
Does This Facebook Business Page Have Fake Fans? How to Find Out
Many of us have recently thought social media and business leaders were finally starting to “get” the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self...
Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More
Just when you thought you had your Google Plus page lookin’ good (or maybe not), they have slipped in some changes on us over night.Here’s what we know:1. Cover images are now super sized. When I say super sized I mean super sized! Google...
Twitter Shortens Tweets with a URL by 2 Characters
For those Twitter peeps who like to tweet urls: your tweets are going to get shorter.Starting today, any tweet that includes a url will now be reduced by 2 characters. This takes it to 118 characters, or 117 for https links. This was first...
20 Tips to Humanize Your Brand
Your customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human.So answer this question… why are you talking to them like they are a robot who wants to read your corporate speak? Why...
Social Media Branding: Are Employees Your Employees 24/7?
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an...
Twitter Hashtag 101: Twitter Hashtag, Hash Brown Same Thing, Right?
If only I had a free week long vacation for every time someone asked me what the difference is between a Twitter hashtag and a hash brown, I would be living permanently on a quiet, remote island and probably not writing this blog post!...
Social Trust Factor: 10 Tips to Establish Social Business Credibility
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform,...
75 Things I Learned on My Journey to 100,000 Twitter Followers
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.I...
40 Tips to Rock Cyber Monday & Everyday Online Sales
Cyber Monday… either you are ready or you’re not! Many businesses miss out on a great day to increase sales and connect with their audience because they think it’s only for the big online retailers. Wrong! You don’t have to be Best Buy, Wal-...
