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Viral Videos Explained: 3 Tips for Making Your Content More Sharable
As we learned at last night’s Social Marketers NYC meetup, The Changing Nature of Viral, there’s no magic formula that can guarantee a piece of content will go viral. There are no guarantees when it comes to virality, but there are common...
4 Survival Strategies for the Social Network Boom
It feels like new social networks spring up every day. (I mean, there’s even one for cats.) This is a problem for time-strapped social marketers: you want to be where consumers are, but human cloning is still frowned upon.There are steps you...
Social Advertising: $4 Billion Well Spent?
By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion.How much of that will be considered "well spent"?Budgets for paid social ads are on the rise. A recent study conducted by Digiday found that 64% of...
4 Lessons the Agile Consumer is Teaching Social Marketers
We'd hashed out just who the agile consumer is before, but at our recent Social Media Week panel, a who’s who of journalists, marketers and industry watchers shared their thoughts on how this movement is changing marketing. Three...
