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Monitoring Social Media to Prevent a Crisis

Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include. This week we'll tackle the first of...

Posted April 21, 2014    

The Jason Falls School of Social Media Success: Meet the Man

If you put together a short list of the go-to names in social media marketing today, Jason Falls would be among the top on the list. Founder of Social Media Explorer and co-author of the best-selling No Bullshit Social Media, Falls is a sought-after...

Posted April 14, 2014    

How Big Events and Social Media Can Turbo Boost Campus Success

Big events like March Madness not only increase exposure of a school’s athletic department, they are an opportunity to produce a growth spurt in every operation from admissions to alumni. So how can we take advantage of big events such as...

Posted April 10, 2014    

What Twitter Cards Can Do For You

There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among...

Posted April 7, 2014    

The Case for Student Privacy on Social Media

Everybody’s worried about teens on social media. Whether it’s coaches, teachers, college presidents, parents, or compliance officers, everyone wants students to learn to use social media responsibly. For some coaches, that means banning student...

Posted March 27, 2014    

Key Weapons for Fighting Social Media Wildfires: Crisis Experts Weigh-In

Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, “what is the most important...

Posted March 17, 2014    

Audience Research on a Shoestring Budget

Ever play darts with a blindfold on? That is exactly what you’re doing if your social media marketing isn’t based on listening to your audience. Sure, you’re playing the game, and you may even be hitting the bullseye once in a while. But your...

Posted March 16, 2014    

Book Review: Marketing Your Online Reputation Can Boost Your Business

“Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.” That is the opening statement in part one of the small but wonderful book ...

Posted March 12, 2014    

3 Essential Podcast Tools for Stellar Webcam Events

Video podcasts and v-logs are soaring in popularity. Whether it’s Skype, Google + Hangouts, You Tube, or other more sophisticated (or unsophisticated) platforms, they are a great way to gather and connect around a popular subject. In order for your...

Posted March 11, 2014    

How Charmin Became the Sassiest Brand on Twitter

Toilet paper? Who would have thought that discussions about toilet paper would create one of the most engaged social media communities on the planet? And that’s exactly what Charmin has done.Recently I asked the Charmin social media team to talk...

Posted March 4, 2014    

Three Twitter Takeaways That Brands Need From New Pew Study

Pew Internet Research released a fascinating study this week on the six types of conversations that take place on Twitter. Although this is not a “marketing study,” there are three Twitter takeaways in this research that brands should pay...

Posted February 27, 2014    

Four Ways Brands Can Win With Twitter

While watching a Jason Falls #mediachat a couple weeks ago, a thread came up about scheduling tweets. Falls caught flak from several participants because he admitted he scheduled tweets. In answer to a particular chatter, Falls fired off a couple...

Posted February 25, 2014    

Using Twitter to Crowdsource Influence

Crowdsourcing a hot topic is an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus...

Posted February 15, 2014    

Never Too Early: Start Your Fall Social Media Strategy Now

As college football schedules start to be released, it’s time for colleges to think about fall social media strategies. I know August is a long way down the calendar yet, but it’s not too early to sketch out an initial social media strategy for big...

Posted February 13, 2014    

How to Make Cyber Safety a Priority for Students and Teachers

An alarming trend is gaining ground in our elementary schools: teachers using social media in the classroom. Now before you cite all the wonderful statistics about how it improves academic performance and engages students, I’ll beat you to the punch...

Posted February 10, 2014    

How to Increase Your Bottom Line With Social Media Education

There are two basic questions brands usually ask when considering adding a new service to their budget: "will this make us money?", or "will it save us money?" A recent study from Altimeter on the value of social media education revealed...

Posted February 2, 2014    

The Ultimate Social Media Engagement Tool: Free College Tuition

Idaho State University wants students and fans to be engaged with their social media channels, so they thought they'd run a contest. How about a year of free tuition and fees? The Ultimate Bengal Challenge for ultimate social media...

Posted January 25, 2014    

How The Chameleon Effect Can Boost Your Social Media Succes

Every once in a while you run across a spectacular social media idea only to find that it was hatched in a sector completely different from your own. You may be small business and the case study is about health care. Instead of passing it by, you...

Posted January 20, 2014    

Why You Need Channel Specific Social Media Content

The invention of social media dashboards is both a blessing and a curse. On one hand, they are tremendous time savers. Using Sprout Social, Buffer, or HootSuite allows you to post content to multiple channels from one convenient...

Posted January 17, 2014    

How to Build Loyal Fans by Being a Renegade

It seems like social media is becoming more like an ocean and less like a stream every day. Where are my fans? How can I reach them? What channels should I be on? What should I be posting? How do I get my content seen in the Facebook newsfeed?The...

Posted January 15, 2014    

 
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