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Pin Like a Pro: 10 Top Tips for Pinterest
I’m a big fan of Pinterest and use it extensively both personally and professionally. Here are my top 10 tips that will having you pinning like a pro in no time.Verify your Pinterest AccountThis is a simple process, requiring you to download a file...
Social Media Management and the Myth that "Anyone Can Do It"
The Social media industry is still rapidly growing and as a result, over the last couple of years there has been an explosion in demand for social media managers. Now widely accepted as a highly effective communications tool, the growth trend...
Facebook: Understanding the Business Benefits
Introduction to Facebook pages for businessFacebook is the king of social networks and as such, almost doesn’t need an introduction. It is likely that you are already familiar with Facebook and probably have your own profile. With over a...
Social Media Marketing "Expert" Advice That Will Send Customers Fleeing
I read an article the other day called “How to Manipulate People for Fun and Profit.” I’m not going to link to it because in my opinion, the advice it provided was utter garbage, highlighting the ease with which one can tout themselves as an ‘expert...
Pinterest: Understanding the Business Benefits
Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.An introduction to...
Content Marketing: What It Is and Why It's Important
In case you hadn’t already noticed, 2013 is all about content. Google’s ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content like never...
Who Should Handle Your Social Media: 8 Key Considerations
Social media is important: through it, you present an image of your company or brand, with the goal of positively influencing brand perception in order to attract and convert. The image you present in social media should therefore be just as well...
Monitoring Twitter and Facebook to Avoid Social Media FAILS
When it comes to social, one of the biggest mistakes any business can make is to blithely go about setting up various social media pages and then ignore them. If you don’t have the resources to enable you to keep track on a daily basis, then you...
Real-time Responses Via Social Media
After reading an article about some of the difficulties of communicating with an always connected customer base, it got me thinking about some of the benefits of communicating with the always connected customer, in particular real-time outreach....
