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Vine: Open for Business
Today marks the one-month anniversary of the new mobile app Vine. Since its release, it has received a lot of buzz as well as dealt with a variety of issues. Businesses did not hesitate to jump onto the app for marketing purposes, while amateur...
Facebook's Graph Search Embraces SoLoMo
Graph Search is Facebook’s debut into the search engine market. Although CEO Mark Zuckerberg has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s...
Integrated Digital Marketing: Part Two
Yesterday, I broke integrated digital marketing into six main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a good start, but it won’...
Integrated Digital Marketing: The Basics
It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed...
