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How To Assign Value to Your Brand's Digital Properties
Those familiar with traditional marketing tactics should be on board with incorporating a digital marketing strategy. Unlike billboards and television, digital initiatives offer the ability to track every cent. Site-side analytics make accurate...
Tips for Finding your Brand's Social Voice
It's not as easy as it looks to develop a voice on social. What is appropriate? What is the difference between wit + snark? How should I respond to people ("trolls") who are out to throw a wrench in everything? Questions like these sound familiar to...
How to Measure What's Important, Not Just Convenient
Business owners and their marketing teams are holding themselves back from success. That’s right; it’s them and no one else. That’s because they’re holding fast to easy-to-obtain convenience metrics. So what is a convenience metric? It’s a number...
5 Tips to Reduce Risk of Social Media Flubs
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use. Playing fast and loose with clients’ social channels...
Social CRM: You're Doing It Wrong
It used to be a lot simpler. Customers entered your site, filled out their information and purchased their item. It looked a bit like a funnel. With the onslaught of social media, however, the funnel is looking a little bit more like a big...
5 Tips for Better Consumer Response on Social Media
Customer service has become a huge focus on brands’ social media channels in recent years, which we love. Social media is about connecting with people and engaging them. By monitoring your social pages, you can find out what customers want,...
