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Content Marketing Best Practices: 8 Rookie Mistakes
One of my favorite things about the content marketing industry is that it’s such a collaborative and communicative field. We share each other’s words on social media platforms and house each other’s content on our blogs. It’s very community oriented...
Where Are These Influencers, Anyway?
Influencer marketing. Influencer targeting. Influencer outreach. Influencers, influencers, influencers. We keep hearing about how important they are to our brand and why we need them. But, where do we find them?Don’t panic yet, the first thing to...
8 Strategies That May be Harming Your Brand's Image
With all of the posts going around containing tips on how to improve your marketing strategy, social media presence, etc., I want to make sure that your marketing strategy doesn’t contain tactics that may be harming your brand.By removing certain...
5 Ways to Hit the Refresh Button on Your Content Marketing Strategy
In honor of spring time coming our way, it’s time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.Acquire an Active SlideShare and LinkedIn presenceLately there has...
Content Marketing's New Trend: Doing More With Less
In a recent webinar put on by The Content Marketing Institute, there was a discussion citing that the biggest challenge that content marketers face is producing enough content and thus, there is a movement toward doing more with less.Let me...
