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Posts by Kristen Matthews Subscribe

Influencers Are Everywhere

Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word “influencer” has just been shoved down our throats lately so hey, let’s go with it.However, so many articles and strategies focus on...

Posted March 14, 2014    

Why You Should Stop Running Campaigns (In the Traditional Sense of the Word)

The campaign mentality is dying. Sounds a little harsh, doesn’t it? But it’s something I do believe to be true. Why? Because in the traditional sense, a campaign has a starting point and end date. It’s often full of one time recommendations from an...

Posted February 20, 2014    

Working with Bloggers Embodies the Shifting Role of the Influencer

There a ton posts floating around the virtual world that go in depth about what an influencer is—many  of which attempt to psychologically dissect these elusive influencers and offer complex strategies on how to get in to their web so that they...

Posted January 31, 2014    

Creative Ways that Fashion Brands Are Working with Influencers

In the past few years, brands have realized the power of working with bloggers and other social media users. As marketers and communications professionals have weaved in word of mouth and influencer marketing strategies they have learned how to...

Posted January 24, 2014    

Blogger Outreach Horror Stories

It’s my goal for everyone reading this post to never be called out publically on Twitter for composing a horrible pitch.The following “short stories” are stories I’ve gathered from both PR pros and bloggers telling me about their experiences with...

Posted December 18, 2013    

Blogger Relationships: Best Practices When Reaching Out

The way in which brands connect with bloggers reminds me of real life relationships and how they can go two very distinct ways.In one scenario, the relationship moves slow and non-abbrasively and turns in to a potential long term relationship. Or...

Posted December 8, 2013    

How Big Food Industry Brands are Revamping Their Image with the Help of Bloggers

We all know that blogger outreach is a useful tactic for brand awareness but I’m starting to see more and more brands enlist the help of the bloggers to revamp their image.This trend has become apparent particularly in the food realm lately. I’ve...

Posted November 6, 2013    

How to Cut Time Spent Looking for Bloggers in Half

I don’t know about you, but as a person in the digital marketing/PR field, I wear many hats. And one of those is the blogger outreach hat.For me, the hardest part is actually finding the bloggers to reach out to. Once I’ve found the bloggers in my...

Posted November 1, 2013    

How to Set Measurable Blogger Outreach Goals

Though there is no industry standard for measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a measurable goal.First and...

Posted October 29, 2013    

How Bloggers Are Reshaping PR and Digital Marketing Strategies

With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs.Let's take a look at a few ways bloggers have reshaped the way we do things.Their Role in Word of...

Posted October 22, 2013    

How to Promote the Heck Out of Your Ebook

Did you know you can create an ebook and as long as it’s awesome, you’ll see uber success without having to do anything but publish it?Ha, I wish…Just as ebooks take more time to create than other types of content, they also deserve and require a...

Posted October 11, 2013    

Measuring and Reporting Influencer Outreach Campaigns (To Earn Your Keep)

Measuring and reporting how well one of my outreach campaigns performed is one of the slipperiest parts of my job. Honestly it’s almost impossible to get an exact measurement of how well the campaign performs.But like other marketers and PR pros who...

Posted September 5, 2013    

4 Identifiers to Target the Perfect Bloggers for Your Brand

Brand: hi @blogger let’s work together! I’d love you to review my new product.Blogger: Um @brand, your brand has nothing to do with my blog and I don’t do product reviews.Insert embarrassed brand marketer/PR pros face here. Not to mention, any...

Posted July 31, 2013    

Blogger Outreach: The Sexy Name for What PR Pros Have Been Doing for Years

So it seems bloggers are climbing their way up to the top of important content producers. They’ve even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks.But what hasn’t changed is that...

Posted June 1, 2013    

Content Marketing Best Practices: 8 Rookie Mistakes

One of my favorite things about the content marketing industry is that it’s such a collaborative and communicative field. We share each other’s words on social media platforms and house each other’s content on our blogs. It’s very community oriented...

Posted April 9, 2013    

Where Are These Influencers, Anyway?

Influencer marketing. Influencer targeting. Influencer outreach. Influencers, influencers, influencers. We keep hearing about how important they are to our brand and why we need them. But, where do we find them?Don’t panic yet, the first thing to...

Posted March 28, 2013    

8 Strategies That May be Harming Your Brand's Image

With all of the posts going around containing tips on how to improve your marketing strategy, social media presence, etc., I want to make sure that your marketing strategy doesn’t contain tactics that may be harming your brand.By removing certain...

Posted March 5, 2013    

5 Ways to Hit the Refresh Button on Your Content Marketing Strategy

In honor of spring time coming our way, it’s time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.Acquire an Active SlideShare and LinkedIn presenceLately there has...

Posted February 21, 2013    

Content Marketing's New Trend: Doing More With Less

In a recent webinar put on by The Content Marketing Institute, there was a discussion citing that the biggest challenge that content marketers face is producing enough content and thus, there is a movement toward doing more with less.Let me...

Posted February 15, 2013    

 
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