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Why (and How) I Forced 912 People to Unfollow Me on Twitter

This screenshot, courtesy of TwitterCounter, shows a 3-month tally of my Twitter followers. Notable milestones include 4,419 on December 23; 4,721 on January 14; and 4,887 on February 2.Do you see the downward slope on the far right? Notable numbers...

Posted February 25, 2014    

20 of the World's Most Clever Twitter Bios in 2011 and How Clever They Remain Today

Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users.I was curious how many of those bios remain intact today, which changed, and whether any accounts changed names or were deleted.6 Deleted Accounts@ProbablyBaking...

Posted February 24, 2014    

Finding Order in Social Networking Chaos

That is my mission for 2014.I am throwing out the rules. I am eliminating the notes and disclaimers. I am retreating into the past.When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000...

Posted January 12, 2014    

14 Twitter Best Practices That Show the Real You

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are...

Posted January 9, 2014    

Visualizing My Gmail Contacts

 Five years of email displayed in colored dotsDark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren’t connected to...

Posted August 20, 2013    

Why Successful Blogging Is About "You"

If I can’t wow you in one sentence, you will not read anything else.That is a fact, and I dare you to challenge it.Photo by Darren Hester. Used by permission.This is the third sentence. Still reading?Your blog should never be about you.Ever.Some of...

Posted August 2, 2013    

How WordPress Comments are Evolving

It used to be you were limited to leaving a WordPress comment on the blog itself.When social networking sites enabled developers to create scripts and plugins for a reader to click a button and share that blog post to Facebook and other sites,...

Posted July 26, 2013    

A Day in the Life of a Social Media Specialist

Ari’s Note: Dane approached me with a desire to write a blog post about a number of topics. Because he called himself a social media specialist, I asked him to create a post that explained what he did on a typical day. Here’s what he wrote…7:30 AM....

Posted July 20, 2013    

Why Flickr Lost Me as a Pro

 I was a dedicated Flickr Pro. I paid annual dues since 2007, most recently at $24.95 a year, for the privilege of uploading an unlimited quantity of photos and viewing zero ads on the Yahoo-owned photo sharing site. I uploaded 2,030 photos.The...

Posted June 7, 2013    

Friend, Unfriend or Defriend [INFOGRAPHIC]

 Two recent studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your...

Posted June 5, 2013    

Get a Gravatar

Photo by lemort.Have you ever visited a blog, scrolled through the comments, and wondered how people’s pictures appeared next to their names? Did you ever try to add a comment yourself and get frustrated that your comment didn’t get that picture...

Posted January 25, 2013    

The Purpose of Twitter

 Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river.I instantly smiled at the metaphor and began attributing him in my digital marketing courses. I tell my...

Posted December 29, 2012    

90 Percent of Small Business Use Social Media [Infographic]

 A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.When 42% of...

Posted September 18, 2012    

Why 84% of Your Facebook Fans are Lurkers

 How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page?“It’s the largest social networking site, and you’d be crazy to...

Posted April 19, 2012    

Who You Should Be Online

  By Alex Cortez. In an industry that is centered around building relationships, real estate is a prime candidate for social media success. However, many real estate agents use Facebook, Twitter, and other sites merely as another platform of ‘...

Posted March 23, 2012    

Credit Cards and Social Media: Successes

by Michael Dolen. Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). Not...

Posted March 5, 2012    

Slapped! Facebook Blocks Me For 14 Days

  I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Yesterday I sent nearly 80 friend requests...

Posted October 19, 2011    

You Love Reading About Showers and Sex (and blogs)

 This declaration does not seek confirmation and nor is it a question. It’s fact. You love reading about showers and sex. I’ll go on a limb and suggest the reason you love reading about people’s experiences in the shower and under the covers...

Posted October 14, 2011    

2 Tips to Show Your Online Humanity

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is...

Posted September 12, 2011    

The Battle Between Opting In and Out

  Danny Brown presents a solid argument that Klout, a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want...

Posted August 25, 2011    

 
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