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Are You Measuring the Right Metrics? Which Numbers to Watch
We’ve said it over and over again: results rule and metrics matter! In the era of social media, it is truly an exciting time to be working with social tools. The impact of your posts is known almost instantaneously, and you can adjust the next one...
Learning the Latest Language: Digital Fluency
A scant 20 years ago, it was considered extremely advantageous to have a second language. In Canada, French can help secure a job in politics or government; in the United States, Spanish is rapidly becoming the “unofficial second language” of the...
SEO or SEM? Which Will Help You Achieve Your Marketing Goals?
The online marketing world is rife with acronyms. SEO, SMM, SEM, PPC…OMG. It can be difficult to find a starting point for your marketing strategies when you’re lost in the language. With the popularity of our SEO vs SMM double blog post,...
Slackers or Hackers? MTV Fakes a Hacker, but Being Hacked Is No Laughing Matter
Hacking: It happens, and it’s part of the risk you take when you sign up for that first social media account as a business. If you are high-profile enough, there’s a chance that your accounts could be taken over by outside users, or sabotaged by...
Top 5 Things To Know About Pinterest for Businesses
So you want to introduce Pinterest to your social media toolbox, but have no idea how to use Pinterest for business instead of pleasure? You’re not alone. There is a common misconception that this social media website is just for recipes and DIY...
