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10 Tips For Creating a Game Plan For Ad Agency New Business
It is absolutely essential that every ad agency have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s...
Create a Call to Action for Ad Agency New Business Through Social Media
A strong Call-to-Action is needed to convert your blog’s visitors into new business opportunities. The most important key to converting your agency’s blog visitors into leads is to have a strong “call-to-action”. A strong call to action is a clear,...
Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies
A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey. The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full...
The History and Evolution of Social Media for Ad Agency New Business
A look back at the history of social media can help us better move forward as it continues to rapidly evolve. There are social media solutions for almost every need. These are exciting times for the advertising industry. I enjoy every day of...
Big Ad Agencies Now Requiring the Development of Digital Skills
Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development. I having a discussion with the creative director of a small agency who...
6 Simple Steps for Using Content Marketing to Attract New Business
Relevant and valuable content will attract a clearly defined and understood target audience. Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating...
Has Your Agency Generated New Business Through Social Media?
Tried and true best practices and tips can accelerate your agency’s success with social media. Having a clear objective from the get-go is important. I would suggest that you use social media as a big part of your agency’s new business program. One...
5 Reasons Agencies Continue to Struggle with Social Media
I'm not the only one that one that thinks most agencies still don't get the social media. “My personal experience is that most agencies are social media posers. They do not embrace social media for their own agencies yet...
Social Media: Networking on Steroids
Everyone has a desire to work with someone they know, trust and like. Social media greatly accelerates and expands networking opportunities. I've heard many agency principals say that they have better things to do than write blog posts,...
What has social media done for your business?
How can an agency help a client monetize their social media when they don't have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to ask them, “what has...
Ad Agencies: Social Media Philosophy and Tips for New Business
These are my personal observations, opinions, philosophy and tips from my experience working with social media honed and refined through my personal use and my work with over 50 ad agencies, PR firms, interactive and design shops over the...
Twitter Usage In America: 2010 Statistics and Ad Agency New Business
Twitter is one of the social media tools that can be used as tool for your agency's social media marketing strategy to generate online traffic and a pipeline for new business leads. Over the past 3 years the leading traffic generator to...
The New Rules of Engagement for Ad Agency New Business
Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. Prospects are using the Internet and related...
Survey: Most Audiences to Get Information from Mobile Devices
Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile advertising spending is going to increase from a...
Ad Agencies: 10 Most Popular Blog Posts About Blogging in 2009
A blog is now as important to your agency as was your agency's Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more the agency's brochure. Here's some excellent resources to help your...
Recurring Tweets On Twitter Accounts Are Being Discontinued
On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter's rationale centered around the potential for recurring tweets to result in duplicate tweets. From Twitter …...
IBM Ad Study: The end of advertising as we know it
The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The...
Ad Agencies: 97 Articles on How To Write Effectively for the Social Web
To convert content to new business leads you must learn to write effectively for the web. There is a completely different writing style for web vs print. Professional copywriters even have difficulty with the transition from print to web. For...
The Dangers of Social Media for Ad Agencies?
The greatest danger of Social Media at this time is that agencies are NOT participating.Mark Sneider, owner and president of RSW/US, an agency new business lead generative firm, recently wrote a 4 part series of articles on the “...
Study: Fortune 100 companies using Twitter more than any other social media platform
It's important for advertising agencies to stay on top of social media marketing trends as we continue to watch the evolution of components of this new media channel. Both agencies and their clients should press the viability of marketing with such...
