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Can JCPenney's Social Media Mea Culpa Save Its Brand?
In the wake of the recent ouster of CEO Ron Johnson, JC Penney, seeking to undo some of the potential brand damage, used a strategy that is becoming increasingly popular, the public mea culpa. In what was a fast turnaround for a traditionally slow-...
Avoiding Fauxthenticity in Social Media
Authenticity has been the social media buzzword for a few years now but authenticity isn’t always the easiest thing to attain. Brands, hungering for that tone that makes them seems real, approachable, and human, have been known to fake it. Is being...
4 Tips for Healthy Rebranding
Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and ease the transition. Rebranding can give a company...
Twitter Smarts: What Brands Can Learn From the TV Show Scandal
Like many others around the country, I’m absolutely addicted to the television show Scandal. The ABC program featuring Kerry Washington as doe-eyed political fixer Olivia Pope has more twists and turns than any daytime soap opera (they still have...
