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Social Purpose: The Deciding Factor
What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial...
Cloze - Will The Real Influence Score Please Stand Up
I've written extensively on the topic of creating relationships instead of just hoarding your social connections. At times I wonder if anybody is listening? I do understand that it takes time to build relationships, time to create a truly engaged...
Perception Vs. Reality – The Social Chasm
Before digging into this post I think it’s important to note that the idea for this post came from the pastor of my church this past week. No, this isn’t going to be a religious diatribe, I just wanted to point out that little tidbit. In the sermon...
An Intimate Look Inside the Mind of a Social Media Consultant
I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of...
Introducing The NO HITS Method For Building A Social Business
So, you don’t get social huh? You’re not seeing the return the guru promised in his blog post? Don’t worry, you’re not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to...
Gen Y - Harnessing The Power of the Loyalty Generation
Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and...
ViDEO: A Minute In Social Media Etiquette – Asking Before Building
In this video I tackle the issue of connecting with somebody just to pitch your product and or service. Always remember to build, your relationship that is, before asking for a favor.Want to see more? Check out the other videos in the social media...
A Minute In Social Media Etiquette – Using Your Manners [VIDEO]
"Yes," "please" and "thank you" do go a long way... It makes people feel good to be thanked for something they did. It sets you apart from everybody else because you said it. It brings smiles to peoples' faces. So why aren’t we using more...
Social Purpose – The Deciding Factor In Your Customers Doing Business With You
What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial...
Using Personalized Video for a Deeper Social Connection
I’ve written extensively on the subject of forming a deeper interpersonal relationship with your social connections, instead of just hoarding them. It’s through these deeper connections that you are better able to influence new business, repeat...
The Three Control Mechanisms of Maintaining Social Homeostasis
Picture By orangebromptonHomeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it:The ability of a system or living organism to adjust its internal...
Social Blogging – Forget About The Algorithms, They Arent THAT Important
As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!No, I’m NOT speaking out against SEO, I just...
Implementing A Massive ROE Process
Lately, I’ve been writing about the importance of building relationships and going above and beyond in your customer service with your clients. The first rule of creating word-of-mouth is to give people something to talk about. By giving your...
When PR Nightmares Strike, Social Media Can Save Your Business
In business, bad press will happen. It’s not a matter of if but when, so be prepared. We hear it all the time - our customers have a voice, with Facebook, Twitter, YouTube and others. Bad press can go viral, so you better watch how you treat your...
Why Relationships Matter and ROI Doesn’t
We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the...
Forget About ROI, Start Thinking About 'ROE'
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower...
Harnessing the Gravitational Pull of Social Objects to Create Word-of-Mouth
TweetWhat are social objects? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a...
3 Changes that Must Be Present In Order to Affect a More Social Culture
In 2011 we got a glimpse of what social marketing can really do for your business, but success was few and far between. Those that got it right are alien to those that didn’t. What was different? What makes one business a social success while...
How To Gauge If Your Social Marketing Is Creating More Promoters or Detractors
That’s what it’s all about isn’t it? To get people to talk about and recommend you to others? So how are you doing? All this work you’ve been doing with social media and building community, is it working? That is, are you developing the kinds of...
How Do You Know If You’re a Social Hoarder?
Recently I wrote a post titled, Are You A Social Hoarder Or A Social Networker, and as one commenter pointed out, “I think explaining what a “social hoarder” really is would have gone a long way with this piece.” Michele Chambers, you are...
