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3 Easy Ways to Annoy a Social Media Expert Guru
Let’s be honest, there are multiple ways to annoy a SMEG – link your Facebook, Tumblr and Foursquare accounts to Twitter; use too many hashtags on Instagram; confuse your and you’re. They’re all good. Have you noticed how touchy the humble...
Measuring Social Media Success: Tactical and Strategic
This week I attended The Internet Show in Melbourne and presented at Social Media World on Measuring Social Media Success.My presentation went through a few subjects close to my heart; firstly that thanks to the wealth of information provided by...
Social Media and Sampling
It’s a tried and tested marketing tactic to put your product in the hands of your audience. Whether it’s a Calippo sorbet handed out in beach car parks, sausage pieces dangling on the end of a toothpick at the butchers, Pantene passed on to...
The Power and Appeal of Community
(Graph: Google Trends tracks the rise of the community manager.) Everyone’s talking community. No, not the hilarious comedy set in a community college; the concept of community as a facilitator of opinions, a mobiliser of action, a...
Facebook Pages – New Layout and Functionality
Facebook has rolled out new look Pages and additional functionality for admins. Immediately I can see how this will allow brands to deliver more relevant content to their target audience. The cross promotion of pages and news feed items will give...
5 ways to help your CEO embrace social media
A little sympathy for the marketing teams of Australia please — the journey to shed the “colouring-in department” tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty...
