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Forcing Innovation
A couple of weeks ago we featured a video from the Forrester Marketing Forum that asked the question “Is data the secret sauce to marketing innovation?” I wanted to share my own thoughts about social media data, and how it is forcing marketing...Getting Pumped for SXSW – A Quick Look Back…
The much anticipated SXSW is nearly here. Every year, the brightest minds in emerging technology gather for five days and the tech/social media community waits with bated breath to see which company(ies) will be the “Twitter of SXSW this year.”As we...OMMA Global – What Is the Worth of a Facebook Fan?
Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — what is the actual meaning and value of online fans?Very timely topic given many global brands now command fan...Why “U Can’t Touch” MC Hammer When it Comes to Social Media
We are looking forward to attending the Gravity Summit today, where old-school rap artist MC Hammer is being awarded the Social Media Marketer of the Year Award presented by Jeremy Blacklow, managing editor of AccessHollywood.com. You might be...Measuring Social Sentiment: Part Art, Part Science
Why Social Media Success Will Not Be in a Silo
How Social Data Can Payoff Big When it Comes to Increased Conversions
For part five of our Social Resolutions for 2011 series we’ll be talking about how you can resolve to start optimizing your organization using social data, specifically around your digital channels. Social data not only surfaces what people are...The Inflection Point in Social Media: It’s Here
The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of online communities are supporting instantaneous conversations worldwide. And every day, new channels, forums, communities...Social Intelligence: Defined for the Enterprise
Many organizations, as they hear the term “Social Intelligence” used more often in the business setting, are beginning to understand it is must-have insight for executing more informed decision-making in an increasingly socially networked world. But...Four Key Steps to Normalizing Social Media Listening and Intelligence Across the Enterprise
When I first started as an Account Manager at Visible two years ago most of the social listening projects I worked on were with small groups from Interactive teams, Market Research or Corporate Communications from within large and often...Social Media Bells & Whistles: A Word of Caution
Social media and the Social Intelligence industry is advancing by leaps and bounds every day in technological capabilities like automated sentiment scoring, geo-location identification, advanced topic discovery and alerting to name a few. ...Social Junk or Social Treasure: What Social Media Data Should You Care About?
As a social media Data Strategy Manager let me start by confirming something you’ve undoubtedly suspected—yes, there is a nearly infinite amount of content out there on the Internet and every minute, every second there is more being added. Not...Will Social Media Raise the Bar for Offline Experiences?
About a week ago I attended an outdoor concert. The opening band completed their set. Then 30 minutes passed, and then 60…where was the headliner? I’ve been to many concerts and rock shows in my life and delays are not uncommon, but over an...Social Servicing – A First Step to Social CRM
I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought I’d have anything to say about this topic because I didn’t really think when I joined Visible Technologies five years ago that I would have...New Forrester Report on “Why Brand Matters to Socially Connected Consumers”
Lisa Bradner, another of Forrester’s Marketing Leadership Professionals, just published a new piece of research on why brands should develop social media content. The report reveals how Forrester’s Consumer Technographics(R) research...PR in a New Media World
A new study published by the Society for New Communications Research has found that social media is rapidly becoming a core channel for companies to position their brands, products and services. In addition to some interesting findings and stats,...Brands Should Find Their Social Media Champions (SMCs)
It's funny how new ideas and ways of doing business can sometimes take shape in companies. Contrary to popular belief, not all innovation comes from the research lab or executive management suite. Oh those guys usually get credit for it, but...Social Media Insights from the Front Row
As I enter my third year working for a social media company, I thought this might be a good time to reflect back on a few of the things that I've learned since joining VT two years ago this month, and what I see as some of big trends on the horizon...“Measuring Engagement is Hard,” Says Forrester's Brian Haven
Notable analyst's, Brian Haven and Suresh Vittal, from Forrester Research have just published an outstanding and well-thought out paper about Measuring Engagement. The overall theme of the paper declares that “the metrics marketers use today...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”