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Newsjacking: Reaching Your Audience in Real-Time

Is Your Message Being Received By Your Audience?We are living in a real-time world. If you're sitting down to read the morning paper, that's yesterday's news. The internet and the instant gratification it brings has changed how we receive everything...

Posted April 5, 2014    

Your Facebook Page's Organic Reach Is About to Plummet

 Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even...

Posted March 24, 2014    

The Ultimate List of Content Creation Tools for 2014

 A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more...

Posted February 12, 2014    

How #GivingTuesday Used Social Media to Create a Global Day of Giving

A campaign which was started Fall of 2012 by New York’s 92nd Street Y, #GivingTuesday has an encouraging mission: To create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that...

Posted December 4, 2013    

Instagram, Vine and Marketing to Our Short Attention Spans [VIDEO]

Marketing in an Ever Noisier WorldThe advent of social media, mixed with the accessibility of technology which allows us to create content easily, has caused our world to become increasingly noisy. With an audience already overwhelmed , where does...

Posted August 22, 2013    

Influence Marketing for B2B and Advisory

Influence Marketing Is…Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of Greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800′s. Today, we define...

Posted June 19, 2013    

Facebook Graph Search: What It Means For B2B

Why Likes Have Just Become More Important.The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is, "how can we utilize this new feature to optimize our...

Posted March 14, 2013    

Create a LinkedIn Company Page: Step-by-Step Instructions

LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.You may be asking yourself: do I really need a...

Posted February 26, 2013