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Content May Not Be King But It Still Behaves Like Royalty
One of my favorite media commentators is Jeff Jarvis. I especially enjoy his weekly conversations hosted by Leo Laporte on This Week in Google. Jarvis’ perspective always gets at the big picture of what’s happening with the web economy....Facebook Wants to be the Barrel -- and We're the Fish
TweetBy Dennis D. McDonald, Ph.D. Steve Cheney’s post How Facebook is Killing Your Authenticity makes this interesting comment about Facebook: Facebook is no longer a social network. They stopped being one long before the movie....It's not true that "Google Doesn't Do Social"
Reading about the new Google Instant search feature reminded me of the fundamentally “social” nature of Google and why saying “Google Doesn’t Do Social” isn’t really an accurate statement. It’s the search and linking behavior of millions of people...Sunk Costs and Social Media Engagement: When To Let Go?
Thanks to a tweet by @tacanderson I stumbled across the blog post Sunk Costs by venture capitalist Fred Wilson. Wilson’s article is basically a repeat of the old advice, “don’t throw good money after bad” when there’s no hope of recovering what you’...On Attempting an Updated Definition of "Web 2.0"
By Dennis D. McDonald, Ph.D. “Web 2.0” is one of those terms that just won’t die. Even as some have tried to invent and sell newer-sounding terms like “web 3.0,” there are still many for whom the underlying concepts of “web 2.0” and social...When is the Best Time to Tell the Truth about the Cost of Social Media?
By Dennis D. McDonald One of the things I do is help people plan how to use collaboration systems and social media. Sometimes one deliverable is a project schedule describing a sequence of tasks and associated costs. If the project involves...Net Neutrality Consensus Has A Long Way To Go
By Dennis D. McDonald, Ph.D. I attended a session about “net neutrality” called Preserving the Open Internet: Is a Consensus Emerging? convened on February 23, 2010 in Washington DC by the Information Technology and Innovation...Social Media Engagement Tips: Study Your Target Communities First
By Dennis D. McDonald, Ph.D. Before you and your organization jump into implementing a “social media strategy,” be sure to study the communities you intend to interact with. Here are some of the questions you should ask in your research...Social Media Engagement Tips: Twitter Alone is Not a Strategy
By Dennis D. McDonald, Ph.D. For additional titles in this series see Social Media Engagement Tips: Don't Give Up on Email Just Yet and Social Media Engagement Tips: Don't Drop the Ball . I admit it — I use Twitter. If I'm at my desk I check...Are Federal Acquisition Practices Accelerating the Move of Government Computing to the Cloud?
By Dennis D. McDonald, Ph.D. Jason Miller's report Kundra says government's approach to consolidation has been ill-suited includes this statement by Vivek Kundra, Federal Chief Information Officer: “I've talked to CIOs, buyers, business unit...Seven Articles about Strategic Planning and Social Media
The most consistently popular articles from my web site are related to strategic planning and social media. These include my discussion of methodology titled How To Develop a Business-Aligned Social Media & Social Networking Strategy. I've also...Can Kindle Succeed Without Exclusive Licensing and Distribution Deals?
By Dennis D. McDonald, Ph.D.It will be interesting to see if Amazon can succeed with the expensive ($489) new Kindle DX without negotiating exclusive licensing and distribution deals that lock in and control distribution of different ebooks in...Why I Don't Use a Ghost Writer
In Guy Kawasaki Discloses Ghost Writers, Defuses Issue, Dave Fleet discusses Guy Kawasaki's disclosure that Kawasaki uses “ghost writers” for some of the “tweets” that emanate from his Twitter account. It appears that...More Challenges to Web Based Advertising
By Dennis D. McDonald, Ph.D.Dr. Eric Clemons' editorial Why Advertising Is Failing On The Internet misses a couple of points.Its focus on “consumers” is a bit narrow, given the segmentation possible on the web. Not everyone avoids or...A "Web 2.0 Is Dead" Post That Says Something
By Dennis D. McDonald“Web 2.0 Is Dead” posts are a dime a dozen. It's a pleasure to read one with real content. Andrew Chen's Which startup's collapse will end the Web 2.0 era? warns that business models that don't include secure...Web 2.0 and the Sales Process - Survey Update 2009 February 1
By Dennis D. McDonaldTHIS SURVEY IS NOW CLOSED. STAY TUNED FOR RESULTS.This brief online survey, sponsored by Social Media Today LLC (SMT), is designed to help discover where modern “web 2.0” tools will have the most impact on the sales...Why I'm Still Using Email
By Dennis D. McDonald Fellow Linkedin Blogger Paul Chaney referred me to one of his recent blog posts when I asked on the forum, “Have there been any good “blogging is dead” posts recently?” In Blogging is dead? Pulease! So...My Top Tags
By Dennis D. McDonald As of January 17, 2009, the following category tags had been used most frequently to categorize the Managing Technology posts on this web site. Click on a tag to display a list of titles: SocialNetworking SocialMedia Web2.0...Apple hasn't given up DRM entirely, not by a long shot
By Dennis D. McDonaldBefore you get too excited about Apple's recent decision to give up DRM on its iTunes music service, be sure to read Apple Shows Us DRM's True Colors by Richard Esquerra. It appeared January 7, 2008 on Electronic Frontier...How We Use Media Will Drive Development of a Real Time Web
By Dennis D. McDonaldWhy do we use media?What got me thinking about this was a recent post by Robert Scoble about  the “real-time web.” Scoble focused on evolving technical standards and processes (e.g., RSS, SUP, XMPP) that may...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
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Crain's Tech Talk Live
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When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”