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Five Mistakes Lawyers Make Online

It’s no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their...

Posted April 18, 2014    

Siri Gets Some Serious Competition

It’s been about two and half years since Apple introduced Siri, its pleasant if somewhat neutral voice-activated digital assistant that answers questions posed to iPhones 4S and beyond, as well as iOS7 devices including iPad and iPod Touch products....

Posted April 14, 2014    

Why You Need a Steady Flow of Content?

A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation...

Posted April 10, 2014    

Rumors of the Death of Email Are Highly Exaggerated

I remember reading a couple of years ago that email was dead. People weren’t using it to communicate any longer; instead, they were on Facebook, Twitter, and texting each other. And now, of course, there are all these other services that integrate...

Posted April 6, 2014    

Using YouTube to Enhance Your Online Presence

A how-to video could demonstrate how to use a particular product your company has to offer. It would show a particular customer a product your company offers and, incidentally, demonstrate how easy and useful it is.YouTube can be an invaluable tool...

Posted March 28, 2014    

Why People Hate Google+ and Why You Should Learn to Love It

Ever since its birth in 2011, people have viewed Google+ with everything from disdain to outright disgust. Seen as the search giant’s attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But...

Posted March 25, 2014    

Do You Have Permission to Use That Image?

Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission. Citing the source is sufficient with content, but this is not the...

Posted March 19, 2014    

Has Google Hummingbird Killed SEO As We Know It?

Google Hummingbird, a new search algorithm used by Google, was formally introduced last September even though Google starting using Hummingbird in August. The primary stated reason for this update is for Google to provide more relevant search...

Posted March 14, 2014    

Use Social Media to Follow March Madness 2014

More than ever before, social media has made it incredibly easy to follow March Madness 2014. Selection Sunday is this Sunday March 16th and the NCAA Men’s Basketball Tournament gets underway with the play-in games on Tuesday March 18th. The...

Posted March 14, 2014    

How Do I Start Using Pinterest for My Business?

People often ask, “How do I use Pinterest for my business?” Pinterest has made a swift entry into the world of social media and is now a very popular social media site. Pinterest’s target audience is predominately middle-aged women who use Pinterest...

Posted March 13, 2014    

Interview With David Spark, Author of “Hazardous To Your Social Media Health”

It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results...

Posted March 11, 2014    

Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy

Your social media strategy got a big boost last year. Late in 2013, Google made sweeping changes to how YouTube treats people wanting to comment on videos. This is great news for businesses that may have shied away from YouTube, in spite of its many...

Posted March 5, 2014    

Social Media Management: Tools to Monitor Social Mentions

Professionals, as well as small business owners wanting to delve into online marketing, will have to monitor their social mentions to monitor customer comments and more. A positive online reputation can mean the difference between traffic that will...

Posted February 21, 2014    

A Social Media Strategy for Building Credibility

A doctor can have plenty of degrees on the wall and books in book cases, but patients just want to know what the doctor can do for them. A smart social media strategy can help build that credibility.One of the most important ways businesses can...

Posted February 19, 2014    

Avoiding Legal and Ethical Problems on Social Media

Photo Credit: dbking from flickr under a Creative Commons LicenseAvoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal...

Posted February 13, 2014    

5 Tips to Rise to the Top of Google’s Search Results

 Whether you’re a doctor, a CPA, a lawyer, business owner or another type of professional, new clients or customers are important – and helping them find you is critical to your success. Back in the day, people would pull out their Yellow Pages...

Posted February 6, 2014    

Duplicate Content: Why Attorneys Create It and How To Avoid It

Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm’s search rankings more than it helps. Why? Because when attorneys write...

Posted February 5, 2014    

Newcastle Brown Ale: The Best Non-Commercial at the Super Bowl

There's a lot of chatter today about Newcastle Brown Ale and its video spoof with actress Anna Kendrick.Super Bowl advertising costs about $4 million for a 30-second spot during the Super Bowl that attracts around 100 million viewers every year....

Posted February 4, 2014    

CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other

 LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for...

Posted January 29, 2014    

You Can Secure Your LinkedIn Account

 Have you thought about the need to secure your LinkedIn account?LinkedIn is a popular business networking tool said to have almost 260 million members, according to the Digital Market Ramblings (DMR), which also places the number of U.S. users...

Posted January 24, 2014    

 
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