| Social Media Today
Sign up | Login with →

Posts by Brad Friedman Subscribe

LinkedIn Is Marketing for Attorneys, But Beware of the Ethical Pitfalls

Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought...

Posted January 20, 2014    

Facebook Can Help Doctors Become More Accessible

A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see...

Posted January 14, 2014    

CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other

LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for socializing...

Posted January 6, 2014    

Why Use Social Media When I Get Business from Word of Mouth?

If you’re sidestepping social media marketing because you get your business through word of mouth, there are two things you need to hear in 2014:Congratulations for providing excellent service.You are losing new business opportunities.Your work is...

Posted January 1, 2014    

Facebook Advertising: Is It Money Your Business Should Spend?

 Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?Are you familiar with Facebook’s algorithm called EdgeRank?Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if...

Posted December 25, 2013    

Facebook Promotions For Financial Advisors (Beginners Version)

There are many ways financial advisors are using Facebook. A great way to grow your prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may feel a bit Greek, but it is achievable – with...

Posted December 13, 2013    

Looking Back: 2013 Was Good for Small Talk

This was the year social media embraced small talk to a new level. Successful ventures in 2013 featured quick viewing time, making it necessary to get to the point as soon as possible. These capabilities won widespread adoption by teenagers, whose...

Posted December 9, 2013    

Why Change What Has Always Worked For Me?

Why change what has always worked for me?Photo by: mbeoChange is hard. Change is harder for some than for others. Many professionals, particularly those who have been in business for more than a few years, debate the value of a web presence. They...

Posted December 5, 2013    

Financial Professionals: 6 Tips to Optimize Your LinkedIn Presence

With over 250 million LinkedIn members, it’s more important than ever for financial professionals to have an optimized profile as the foundation of your LinkedIn presence. More and more financial professionals are getting involved with LinkedIn and...

Posted November 26, 2013    

Attorneys Must Embrace Social Media, or Else

The Code of Professional Responsibility, Rule 1.1 Competence provides, “A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for...

Posted November 26, 2013    

Financial Advisors: These Social Media Stats Are For You

When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the advisor’s skepticism about generating business from social media. Everyone is also concerned about compliance...

Posted October 31, 2013    

The Importance of Building a Community of Brand Advocates

 It’s time once again for us to talk about the importance of building a strong community of brand advocates. Whether you are running a law firm, a financial services firm or a business, your brand is everything.Whether you’re positioning your...

Posted October 17, 2013    

Lawyers and LinkedIn: A Necessity For Survival

When an attorney asks me why they should bother getting involved with LinkedIn I generally respond first by providing them with some facts and stats.It is only recently that lawyers have been permitted to advertise.For hundreds of years, attorneys...

Posted October 10, 2013    

MixBit is Competition for Vine and Instagram Video

A look inside MixBitA couple weeks ago, the cofounders of YouTube, Chad Hurley and Steve Chen, released the latest video app, MixBit. MixBit was originally released as an iPhone app that lets you record, edit, share videos. But being that this...

Posted October 3, 2013    

Internet.org: Bringing the Internet to the Whole World [VIDEO]

Today, in the crazy tech driven world that you and I live in, it’s hard to stop and look around everyone once and a while to think about the fact that only 2.7 billion people have internet access. The rate that people are adopting the internet is...

Posted September 25, 2013    

How to Do Google+ Right

 As someone who just recently started using Google+, I’ve had to toy around with it a little bit to realize what makes it so much bigger and better than the other social media sites out there. At first it seems much too close to Facebook, just...

Posted September 12, 2013    

The New Gmail Inbox

  This past May, Google announced the new layout of Gmail. Considering the fact that Google has 425 million active users, I’d be willing to bet that this change has effected some of you! In this new layout, email messages are automatically...

Posted September 4, 2013    

Crowd Funding Campaign for the Unbuntu Edge Fails

 Recently in the news there was a lot of talk about a smart phone that was on its’ way to setting the largest crowd funding record ever. The smartphone is called the Unbuntu Edge, and its’ campaign raised nearly $12.8 million. The device that...

Posted August 28, 2013    

Fighting Bullying with Social Media [VIDEO]

Bullying is an issue many school children face. Schools across America are are starting soon and many children are dreading that first day when they have to face the School Bully. A non-profit based out of Los Angeles is using the powers of...

Posted August 15, 2013    

Google Chromecast Will Change The Way You Watch Television Forever

 Two weeks ago, Google began selling Chromecast. Just plug it into the HDMI port on your television and wirelessly stream content to your television from your computer, Android or iOS device. Chromecast is on the market for $35 a pop. Google...

Posted August 10, 2013    

 
Logo