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Landing a #dreamjob Through Social Media

Rachael King was searching for her next career move. Lauren Friedman was a hiring manager looking to fill a position on the Adobe Social Community Engagement team. Guess where they turned to facilitate the process? Yup, their very own playground—...

Posted December 17, 2012    

The Top 20 Social Brands In the World

The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic...

Posted November 26, 2012    

Social Media and Employee Rights

More and more people are joining social networks on a daily basis and employers believe these networks are a source of information about their employees. In this post I'll share some thoughts I have about ways employees may be able to protect their...

Posted November 20, 2012    

Financial Advisors BEWARE of LinkedIn Endorsements

LinkedIn launched its new Endorsement feature several weeks ago and many of us are still trying to determine if we like this feature or not. There is no lack of discussion on the usefulness of the feature and the annoyance of those emails we’re...

Posted November 9, 2012    

Fortune 500 CEOs Still Don’t Embrace Social Media

With the exception of LinkedIn, CEOs of Fortune 500 companies are participating in social media networks significantly less than the rest of us. CEO.com and Brandfog conducted surveys and looked at how many CEOs were actually using social media and...

Posted November 9, 2012    

LinkedIn Company Pages: 5 Things You’re Probably Not Doing

 I’m guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it’s time to take advantage of the feature-rich LinkedIn Company Page.Multiple-Audience...

Posted November 1, 2012    

FeedBurner: Will Google Shut it Down?

Over the past year or so, Google has been giving us signs that its FeedBurner RSS service is heading into oblivion. Some observations:There is no official Google+ FeedBurner account.In July of this year, Google failed to renew the FeedBurner domain...

Posted October 28, 2012    

Multi-Screen Health Activity Is On The Rise

According to a study from Healthcare Market Research and advisory firm Manhattan Research, digital health activities are becoming increasingly multi-screen. While online health activities are still primarily desktop or laptop-based in 2012, mobile...

Posted October 18, 2012    

Is The Federal Drug Administration (FDA) Embracing Social Media?

Two years ago when I started my business eight out of ten people I met with told me "Social media is a fad. I'm not willing to risk spending money in a down economy on something that won't be in existence in another year or two." Two years later,...

Posted October 15, 2012    

Does Cloud Storage Meet SEC And FINRA Security Guidelines?

Several months ago I shared an Infographic with you. The Infographic provided some comparisons between Google Drive, Dropbox, Skydrive and iCloud. I want to follow that up with a more in-depth look at whether these cloud storage solutions may be...

Posted October 3, 2012    

Twitter Redesign Is Good for Business

Twitter announced a redesign of it's website and mobile apps, putting greater emphasis on photos and videos. Twitter CEO, Dick Costolo appeared on NBC-TV's "Today" show to announce the design overhaul making photos and videos more prominent....

Posted September 23, 2012    

Twitter Users Get Literal

Twitter Users Get LiteralHe is literally behind that podium, folks. (ERIC THAYER – REUTERSPersonally, I’ve never heard Vice President Joe Biden described as a great orator. So, I expected him to be excoriated after his speech at last week’s...

Posted September 11, 2012    

Finding Your Customers on Twitter

 Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I’m not always comfortable at networking events...

Posted August 29, 2012    

Watch Out For New Facebook Scam!

 Though it’s not unusual to receive an email notification from Facebook telling you someone has tagged you in a photo, the next time you do, BEWARE! Endpoint security company SOPHOS, has identified a new strain of malware (Troj/Agent-XNN)...

Posted August 28, 2012    

Social Media and Registered Advisors (RIA)

 Social media has changed the way businesses market their products and services. It has changed the way businesses communicate with their customers, perform customer service and obtain referrals. Some businesses have found it easier than others...

Posted August 23, 2012    

The Olympics Are Over and the Twitter Results Are In!

The 2012 London Olympic Games have come to a close and now it’s time for some analysis. Let’s start with Twitter. We saw more than 150 million Tweets about the Olympics over the past 16 days. Many thanks for the data from the Twitter Blog Post by...

Posted August 13, 2012    

You’ve got to “work” LinkedIn to see results!

 Are you one of the 160+ million users of LinkedIn? Did you get involved to grow your business? Are you hoping to grow your business by growing your LinkedIn network? It’s not going to happen if you’re not going to work it!So, if you aren’t...

Posted July 31, 2012    

Maximize Your Tweets [INFOGRAPHIC]

Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of...

Posted July 20, 2012    

Morgan Stanley Brokers May Access LinkedIn, Twitter

Word is, Morgan Stanley Smith Barney (MSSB) is allowing all its financial advisers to participate in Twitter and LinkedIn. Last year, it announced plans to open social media use to its advisers. The first step of the plan was to allow 600 advisers...

Posted July 5, 2012    

CMO’s Guide To Inbound Marketing Success [Infographic]

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in...

Posted July 5, 2012    

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