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Sending a Dear John Letter From Twitter Jail
We need to talk. While I still love you, this just isn’t working out. You don’t return my tweets, you stalk me for no good reason, you don’t listen and you simply don’t have what it takes to build a relationship! It needs to work both ways, you know...
Say Goodbye to TweetChat, It's Being Absorbed Into SmartStream
Yup, the rumors are true. TweetChat will be soon be rolling up its platform and closing shop as a result of the Internet Media Labs acquisition announced this morning.IML's SmartStream has officially gobbled up the TweetChat worm and the only thing...
Work With Clients? Conquer These 9 Ninja Skills To Be a Fantastic Account Executive
Twelve horrifying words. “This logo looks like something my teenager created. Your agency is fired. ”Coming from the mouth of one a clients at my first agency job, during my first logo development project – it took at least ten seconds to get my...
Mastering SEO for PR: Top 3 Best Practices
If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.Every senior-level PR and...
Want To Be A Better Storyteller? It Involves A Story…
Grrrrr! The tent walls shook with ferocious growls coming from outside as I dove under my sleeping bag, shivering with delighted fear as only a 7-year-old can do... Okay, maybe it was just my dad stalking outside of the tent, but still, when I was a...
What is Digital PR?
Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR industry – one of my favorite topics.One of the first questions that was asked was this:How...
Facebook Tests Another New Feature: "Subscribe to Updates" and Like Buttons for Hyperlinks
After all the negative hoopla about Facebook advertising changes, I stumbled on a new feature today that is fantastic. When I pasted a hyperlink in my post, Facebook pulled in more than just a descriptive (rich) snippet along with the link....
The Blog Editorial Calendar: Taking Your Client’s Blog From Blah to Incredible
With the exception of corporate blogs that do little more than pickups of press releases and product promos – blogging is hard. Very hard. It’s all about tempting visitors to subscribe through great content.Not only do you have to understand...
Nip Social Media Blunders in the Bud:The Social Media Audit
As a marketing professional, it’s easy to be too close to what you are doing, to lose sight of the forest for the trees.Social media is no different – especially for an agency.Whether you handle a clients’ social media or not, it is your...
Digital Marketing Day: Celebrate with 5 New Digital PR Tactics
Get out your party hats, today is Digital Marketing Day! How am I going to celebrate? By spending hours on tasks related to digital marketing, of course! Well, that’s actually every day…So what are a few ways YOU can celebrate this dubious holiday...
3 Social Best Practices for Building a Media List That Rocks the House
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two.The PR industry continues to shift like...
3 Great Books on Social Media to Read During the Holidays
Things a bit slow during the holidays? Invest time in these three fabulous reads... They are COMPLETELY worth your time.1. FIERCE LOYALTY by Sarah Robinson (@sarahrobinson).Building a social media community - a tribe - is tough, but this book gives...
NYC & ING Marathon Fail at Handling Marathon Firestorm on Facebook
When a crisis hits, conversations happen on social media whether the company, city or individual is controlling the conversation or not. The firestorm around Mayor Bloomberg's decision to continue the NYC Marathon is no different. In fact, it's very...
3 Ways to Grow Press Release Pick-Ups Using Pinterest
Consumers are jumping on Pinterest like hands rubbing a belly-up Golden Retriever. No surprise... it's just too fun to resist. There should be a support pinboard group for people like me. If you are in PR, it's silly NOT to leverage its...
GoDaddy: Sexy Spokesmodels or Savvy Social Media?
Sexy pouts and skimpy tank tops definately help sell domain registrations and website hosting - but that's not all GoDaddy is up to lately.The Phoenix-based company is taking the lead in Arizona's Social Madness competition, hosted by the Business...
Ann Taylor, You Are Breaking My Heart.
I think the marketing executives at Ann Taylor must have a gorgeous AT silk scarf tied over their eyes. Or maybe they are so busy running constant 40% off sales that they forget there are other great ways to market their product without giving away...
Top 8 Books on Social Media
Looking for some great books on social media to keep your brain sharp? Here are my current favorites: The Facebook Era by Clara Shih Problogger by Darren Rowse and Chris Garrett Facebook Marketing...
