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3 Things Marketing and Teenagers Have In Common

I came across an Inc. article by Abigail Tracy this morning with a brilliant Seth Godin quote in it.When asked how companies can become more effective at marketing, he said,”Start by understanding that no one cares about them. People care about...

Posted March 27, 2014    

Malaysia Airlines: Are You Completely Heartless? Do You Deserve The Looming Firestorm?

(Updates below as the full story unfolds.) Imagine your mother is missing. En route to her dream vacation or coming home from visiting you, her plane went missing. She is gone, along with hundreds of other people.Days of frantic, desperate...

Posted March 25, 2014    

The Art of the Perfect Press Release Follow-Up

(Hint: it’s not stalking.)You hit send on your press release, emailing it out to your list of targeted journalists…. Not mass-blasted (bite your tongue, evil temptation of the past!), but sent to a carefully built list of only those who would find...

Posted March 21, 2014    

Using Pinterest and Secret Pinboards for Media Pitching

“I’m pitching media at major market television networks. The competition is stiff. How can I stand out from all the off-topic, snooze-worthy pitches that glut the producer’s inbox every day?”When trying to land media coverage, packaging a story with...

Posted March 5, 2014    

Content Marketing: Can You Use Other People's Blog Posts?

Maybe you were reading through your email this morning, or checking your Twitter stream, and you came across an article with an interesting headline. So you clicked it. Eureka! It’s like it was pulled straight from your own brain! You have to...

Posted February 28, 2014    

3 Five-Minute Social Media Tasks That Add Value to a PR Retainer

Sometimes, it’s not the big things we do for clients that make them stick around for the long haul, it’s the little things. Those five-minute tasks you consistently do for them that they simply don’t think of (or have time to be) doing themselves,...

Posted February 22, 2014    

SEO for PR and Content Marketing: Is Semantic Search Enough To Help You Rank Well?

I love last week’s Wired article about semantic search – which is Google’s shift from only recognizing specific keywords and phrases to ranking content for terms relevant to a larger conversation. It’s the difference between ranking for one phrase,...

Posted February 13, 2014    

6 Free, Easy WordPress Security Safeguards: Don't Let Pirates Drop Anchor in Your Lagoon!

My blog isn’t huge but, thanks to social sharing and a little syndication, it is beginning to gain a bit of traction. I’m proud to say that traffic grew by 1,685 percent in 2013.Like every serious blogger, growth brings content theft issues that...

Posted February 5, 2014    

Secrets of a Highly Successful Local PR Facebook Group

Imagine a Facebook group for YOUR CITY that was packed with editors and journalists who post when they are looking for story sources, kind of like HARO on a local level. Where industry pros share ideas, trending articles and information others can...

Posted January 29, 2014    

Your 5 Step Strategy to Improved Facebook Engagement and Growth

Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing.Before you do, it pays to take a fresh, close look at your Facebook strategy....

Posted January 24, 2014    

Say Goodbye to Brand Shaming & Social Media Criticism

One of the things I love the most about how our industry is changing is that it puts EVERYONE on a level playing field. Every single day, each one of us is learning and testing something new, adding to our personal knowledge base and improving our...

Posted January 22, 2014    

5 Easy Ways Non-Profits Can Shine on LinkedIn, Even B2C [SLIDESHARE]

You won’t believe the boost you can get.One of the most powerful benefits of social media is that it doesn’t require big budgets or marketing teams to leverage…. Just time and the ability to learn new skills. Assuming the manpower is available, it’s...

Posted January 17, 2014    

Using Pinterest and Secret Pinboards for Media Pitching

“I’m pitching media at major market television networks.  The competition is stiff. How can I stand out from all the off-topic, snooze-worthy pitches that glut the producer’s inbox every day?”When trying to land media coverage, packaging a...

Posted January 16, 2014    

The Advertising Debacle That Nobody Discusses

If We Did, Would It Change?As a consumer, it doesn’t surprise us to see the same commercial shoved under our noses a dozen times during a single episode of one TV show. It’s annoying, yes, but we don’t switch the channel. And it doesn’t make us more...

Posted January 14, 2014    

How to Blog When You Don’t Have Your Own Blog

Guest blogging to the rescue!!One of the most powerful editorial tools we have as PR professionals is writing and placing guest blog posts on behalf of our clients or employer. And you don’t need a blog of your own to do it.I’ve been running into...

Posted January 9, 2014    

Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How

Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat...

Posted January 4, 2014    

Press Release Headlines: Does Length Really Matter?

When it comes to a press release, headlines are everything.It determines whether or not a journalist will consider the press release newsworthy and worth reading.It drives social sharing (or discourages it), based on the topic and how compelling it...

Posted December 22, 2013    

Want Agency or Career Growth in 2014? Try a Little SMART Planning [VIDEO]

This week, I’m all about doing my planning for 2014. After all, you can’t make something manifest itself if it isn’t front-and-center.You need to think about it, write it down and have it posted under your nose every day. It has to be a priority,...

Posted December 12, 2013    

Is Your Twitter App Creating Negative Social Proof?

Like dominoes falling once you tap that very first one, most people follow the actions of the majority – an unstoppable tide of chain reaction.Especially when it involves influencers. They assume if an influencer – or what looks like the majority –...

Posted December 3, 2013    

If You Give a PR Pro a Pancake...

It’s the Post-Turkey Apocalypse. My fridge is exploding with left-overs and all I can think about is food.  Soooo…. in honor of my poorly abused stomach, here goes a fun (albeit silly) little bedtime tale.It’s a spoof related to If You Give A...

Posted November 30, 2013    

 
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