About Social Media Today
Posts by Pervara Kapadia Subscribe 
How Markets Should Approach Facebook's New Feed Design
Yesterday, Facebook rolled out the new layout and design for News Feeds. Maybe it has already shown up on your feed. If it hasn’t, it’s coming.The main objective of this new Feed layout is to be visually driven. The root of this revamp goes back to...
Google+ Can Remove Your Contests - Social Media
Google Plus does not allow any kind of Contests to be run on their Google+ Brand / Business Pages. It states that any kind of contests, sweepstakes, offers, coupons or other such promotionscannot be run directly on your Google+ Page. The way out?...
What Will Get Your Facebook Page Banned
Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like...
Acquisition, Retention, and Building Loyalty in Social Media
There are three important criteria while working on Social Media:AcquisitionRetentionBuilding LoyaltyAcquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get...
Precaution While Working on Link Building - Social Media
An important part of working on Social Media is to understand about Links and Link Building. Links are like little veins or tracks that guide the Search Engines crawlers [programs / scripts / algorithms] to go and check out the Site / Blog /Social...
What Are Facebook Credits?
Have you wondered what are Facebook Credits? Facebook Credits are virtual currency that you can use to buy applications, games and so on. The purchases are done only on Facebook via logging in to your Personal Profile. You can own these credits...
Segregating Your Community Members Through Social Media
Social Media enables you to broadcast your message to your Community and it also enables you to tag individual persons and chat with them. Social Media is an amazing environment; here you can practice the entire spectrum right from mass...
Identifying Different Social Media Audiences
Close your eyes and think back on the various presentations that you will have made or have witnessed. Try to remember the various audiences. What do you see: There are some that are noddingThere are some that stare without an expression There are...
When To Use Facebook Pages And Facebook Groups
We are aware that Facebook enables brands and companies to have connectivity to their customer sets respectively. With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way. Facebook Pages...
Social Media Is CRM
Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand...
How To Prepare To Start A Social Media Community
Most of us have heard that we need to have Facebook and Twitter for business. I have been asked a couple of times how will this bring in business. Well by setting up your profile page does not get us any business. We need to look at this as a...
How To Tackle Negative Comments While Managing Community In Social Media
Hi Folks, do you work as an Online Community Manager? Do you often receive the negative remarks of some person whom you have not known in a long time? Well you do not have to be a community member to receive negative feedback / response or a...
Your Social Media Output Should Be An Extension Of Brand Personality
Social Media Networking is part of the overall marketing scenario. It is not a separate silo that one works within. Our Social Media efforts are an extension of the brand's overall marketing efforts. Just like any other aspect of marketing like...
Benefits of Online Reputation Management - Social Media
Online Reputation Management comprises of various elements. Together they start to form a complete picture and enable our stakeholder’s experience to percolate within the system. We need to understand that there's a high degree of correlation...
How To Measure Your Social Media Efforts
Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called...
