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Social Media Advertising to Hit $11 Billion
If you’re in the business of social media and content marketing, you’re in the right place.According to a report by BIA/Kelsey, social media advertising revenues will hit $11 billion within 4 years, up from $4.7 billion in 2012. That’s in the U.S....
Top 10 Reasons Why You Need a Content Marketing Strategy
1. Trust in Advertising is TerribleA recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don’t like, nor trust the sales messages The survey found whopping 90% of OECD...
How Native Advertising Will Kill Off the Banner Ad
The banner ad is dead. Welcome to the wonderful world of native internet advertising, or simply, native ads. These are ads that are frequently win-win advertisements. Native advertising adds value to the user experience. It entertains,...
SEC Rule Change: Social Media Just Got More Powerful
This week was a watershed moment for social media.A ruling by the Securities and Exchange Commission means publicly listed companies can now use social media to make official company announcements to investors, rather than just via press...
Twitter CEO Wants Global Domination
Twitter CEO Dick Costolo (@dickc) spoke to Bloomberg TV yesterday, as the social network forges ahead to reach $1 billion is sales revenue by 2014.Costolo was in an optimistic mood, with Twitter just celebrating its 7th birthday this past week. He...
A Guide To Kick Ass Brand Marketing On Instagram
In just a short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for great brand marketing on...
Facebook Hashtags: What Will They Mean for Brands and Users?
Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags.The WSJ reported this last week Facebook is moving to allow users to engage...
