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Seven Expert Social PR Guides and Tips
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.But as the world has...
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most...
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
Twitter isn’t just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three...
How Much of Your Traffic “Should” Come from Search?
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when...
Top 10 Tweets About Yesterday’s Twitter Outage
Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. Here are the top 10 tweets (once service was restored, of course).10. (factual...
Best Quora Guides and Insights of 2011
Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to...
Six Ways to Search-Optimize a Blog
Many of the same principles apply to optimizing a blog for search as for optimizing a business website: use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional...
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely...
Web Presence Optimization - a Better Way of Getting Found
Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content...
How to Get More Blog Traffic – Real World Data
Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at...
5 Questions Every Business Website Must Answer
Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,” including most critically their time. To connect with buyers in this environment, your business...
Trust Me: Why Trust is Crucial for Business Success, and How to Build It
According to a recent presentation from HubSpot, “selling is 10X easier once you have established trust.” Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers...
“Oursourcing” – Typo or New Concept?
I was writing some web copy for a client the other day when I accidentally typed “oursourcing” instead of “outsourcing.” Now, being that I don’t exactly type with the fluid grace of a classical pianist, I make typos all the time. But this...
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background,...
The "Social Media Certificate" - Smart Move or Scam?
A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them...
6 Characteristics of Social Media Winners
An increasing number of companies are hiring for the relatively new role of “corporate social strategist” (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side, followed up by a Twitter...
B2B Blogging Trends for 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more...
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful...
How to Approach Business Social Media Strategically
A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their...
5 Reasons I’m Thankful for Social Media
With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course...
