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Guest Blogging is Not Dead (and Matt Cutts Didn’t Say It Is)

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team.The post was widely misinterpreted to mean “stop doing...

Posted January 23, 2014    

Need More B2B Sales Leads? Ignore This Research

According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest...

Posted November 6, 2013    

Search Traffic Declining? You're Not Alone (and What to Do About It)

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.Image credit: Young Digital LabAccording to research from BuzzFeed, “Search...

Posted September 10, 2013    

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More

Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.WordPress now powers one out of every six sites on the web, and half of all sites built on a content...

Posted September 3, 2013    

101 Vital Social Media and Digital Marketing Statistics

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.Okay, that statistic was...

Posted August 6, 2013    

Link Building: Four Types of Backlinks to Pursue (and Three to Avoid)

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential...

Posted July 23, 2013    

Funny Business: The Best Digital Marketing Humor

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “...

Posted July 16, 2013    

Seven Expert Social PR Guides and Tips

 Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.But as the world has...

Posted December 26, 2012    

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

 As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most...

Posted December 4, 2012    

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

 Twitter isn’t just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three...

Posted October 25, 2012    

How Much of Your Traffic “Should” Come from Search?

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when...

Posted July 3, 2012    

Top 10 Tweets About Yesterday’s Twitter Outage

Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. Here are the top 10 tweets (once service was restored, of course).10. (factual...

Posted June 21, 2012    

Best Quora Guides and Insights of 2011

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to...

Posted February 3, 2012    

Six Ways to Search-Optimize a Blog

Many of the same principles apply to optimizing a blog for search as for optimizing a business website: use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional...

Posted December 5, 2011    

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 1

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely...

Posted December 1, 2011    

Web Presence Optimization - a Better Way of Getting Found

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content...

Posted October 11, 2011    

How to Get More Blog Traffic – Real World Data

Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at...

Posted August 24, 2011    

5 Questions Every Business Website Must Answer

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,” including most critically their time. To connect with buyers in this environment, your business...

Posted August 8, 2011    

Trust Me: Why Trust is Crucial for Business Success, and How to Build It

According to a recent presentation from HubSpot, “selling is 10X easier once you have established trust.” Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers...

Posted May 31, 2011    

“Oursourcing” – Typo or New Concept?

I was writing some web copy for a client the other day when I accidentally typed “oursourcing” instead of “outsourcing.” Now,  being that I don’t exactly type with the fluid grace of a classical pianist, I make typos all the time. But this...

Posted May 26, 2011    

 
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