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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between...

Posted April 7, 2014    

Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s...

Posted March 25, 2014    

#Social Survival Manifesto Principle No. 9: Try Being Less Evil

Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation...

Posted January 19, 2014    

Common Traps Every #CommunityManager Should Look Out For

In my career managing social media campaigns for corporate clients, I have approached online Community Management from many different angles. First, when short-staffed, as a Community Manager (CM) myself, then as a CM supervisor when managing full...

Posted December 21, 2013    

#Social Survival Manifesto Principle No. 8: Quit Being a Monolith

As corporations adopt a peer to peer medium, they slowly learn that the multitudes out there are seeking interactions with other humans or, at the very least, interactions with a human quality to them. This, of course, is awkward for a large company...

Posted November 29, 2013    

When Online Activists Come to Visit [SLIDESHARE]

A lot of my work is done in the resource sector. My clients here often face opposition from advocacy groups or segments of the population concerned about the impact that certain large scale developments will have on their health, their environment...

Posted November 12, 2013    

Troll Fighting Tips and Tricks: The Moderation Protocol

In the previous posts of my Troll fighting series, I described some core damage control techniques for community managers when abusive behavior starts to show up on the sites or social media networks they moderate. These have included the need for...

Posted October 18, 2013    

#Social Survival Manifesto Principle No. 7: Speak Plainly and Seek to Inform

The #Social Survival Manifesto is full of good advice that is, unfortunately, hard to apply in the workplace. At the time of writing, many of the prescriptions within are sure to generate conflicts with the different departments that compose the...

Posted September 27, 2013    

Love Your Haters: A Surefire Way to Increase Influence and Reach

As the new practices of social branding and content marketing start to enter the mainstream, a lot of space is given to the search for the elusive ‘influencer‘ and the even more elusive ‘brand ambassador‘. In online marketing literature, these...

Posted September 15, 2013    

Can the PR Industry Avoid Death by Digital? [SLIDESHARE]

In the past two years, I have seen at least four 100K+ online reputation projects go to pure play digital agencies. By virtue of their approach and subject matter (issue management and public affairs campaigns) these should have gone to PR agencies...

Posted September 6, 2013    

#Social Survival Manifesto Principle No. 6: Admit That You Don't Have All the Answers

So far, in this series of blog posts presenting principles for managing online reputation risk, I have laid out what I call the “Principles for Survival”, that is, the absolute essential practices for avoiding crisis. Starting with this post, we...

Posted August 21, 2013    

#Social Survival Manifesto Principle No. 5: Learn to Listen

As we get into a discussion of active listening and social media, I will try to avoid the well worn prescriptions around monitoring and speak to issues of perception and competitive advantage. Sure, monitoring what is being said about your company...

Posted July 25, 2013    

e-Reputation: It's a French thing!

As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core concepts may be similar to...

Posted July 14, 2013    

#Social Survival Manifesto Principle No. 4: Try Acting Like... a Human Being

In an earlier post titled Psychopaths, Robots and Airheads, I critiqued the online ‘personalities’ of many big brand and institutional social media accounts. As these giants learn basic social skills online, their often dysfunctional personae...

Posted June 26, 2013    

Troll-Fighting Tips and Tricks: Rock-Solid House Rules

For those who face disruptive online trolls, or fear the day when they will, this series of posts is for you! Having managed social media projects on controversial subjects for the last few years, I have faced all kinds of intentionally disruptive...

Posted June 19, 2013    

#Social Survival Manifesto Principle No. 3: You No Longer Control the Message

This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always...

Posted June 11, 2013    

#Social Survival Manifesto Principle No. 2: Face It, You Are Outnumbered

This is the second installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the second Principle, the hard-to-swallow realization that corporate power and...

Posted May 28, 2013    

#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!

Endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, The #Social Survival Manifesto is an ex-activist’s tell-all guide to what makes companies and institutions vulnerable to online reputation attacks.Presented within...

Posted May 19, 2013    

Troll Fighting Tips and Tricks: The Hall of Shame

Trolls have been with us from the day that computers were linked together and that online anonmity was made possible. As more and more people adopt social networks, encounters with these seedy denizens of the web rise in frequency, tainting many a...

Posted April 29, 2013    

Corporations on Social Media: Psychopaths, Robots and Airheads

As a former digital activist who spent most of his time obsessing over the right tone and content needed to engage and build advocate communities, I can only shake my head at the way corporations behave online. Nevertheless, it is my job to help...

Posted April 4, 2013    

 
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