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11 Ways to Increase Engagement on Your New Facebook Page

Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.The...

Posted January 21, 2014    

Don’t Make These Content Marketing Mistakes

We often use our DigitalSherpa blog as an opportunity to share useful tips to aid you in your content marketing and social media marketing strategies. Since we can all learn something from mistakes made along the way, I personally think the “...

Posted December 12, 2013    

How to Measure the ROI of Facebook Social Campaigns

 (Image via Today’s Business)We often use our DigitalSherpa blog to share tips on how your business can enhance its social media marketing strategy, and one of the most effective ways to do this is to embrace social campaigns. Not only can...

Posted November 26, 2013    

7 Reasons Why Your Social Media Marketing Strategy Needs Help

 (Image via Training Hangout)Can you honestly say that you are completely satisfied with your social media marketing strategy? According to the highlights of the 2013 Social Media Marketing Report compiled by Social Media Examiner, the answer...

Posted October 30, 2013    

How to Find Your Online Reputation Score

 (Image via Forbes)As a prudent business owner, you’ve likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages such as better terms with...

Posted October 25, 2013    

What Small Businesses Need to Know About Google’s Hummingbird Update

 No more tweaks, Google has installed an entirely new search engine.Google dramatically changed the SEO strategies for most businesses when it rolled out its initial Panda algorithm update in 2011, and since then businesses have had to focus on...

Posted October 24, 2013    

10 Steps for Creating a Great SlideShare Presentation

 Hopefully, you’ve had a chance to download our free whitepaper about integrating SlideShare into your content marketing strategy. If you’re not familiar with SlideShare, it is the ideal platform for sharing presentations online – attracting...

Posted September 9, 2013    

Pinterest Cheat Sheet

Pinterest is one of the easiest social networks to navigate, given its image-rich format. Pinterest is designed to easily allow you to organize and share photos online that link back to the original website or source. Once you upload or share an...

Posted August 22, 2013    

Has LinkedIn Replaced Cold Calling?

 It’s 9 am. You’ve just finished your second cup of coffee, responded to pressing emails, and browsed through Sportscenter for the run down of the day’s top stories. Now it’s time to break out the prospect list that you built from Lexis Nexus...

Posted August 21, 2013    

The Secret to a Winning Content Marketing Strategy

When it comes to content marketing, brands are constantly trying to find new and innovative ways to create content that will drive results. Marketing teams attend expensive seminars, spend countless hours analyzing  statistics about what types...

Posted August 16, 2013    

Simple Checklist for Creating Helpful and Informative Content

If you’re not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you’re like me...

Posted August 15, 2013    

Most Common Elements Missing from Your Social Media Marketing Strategy

Even if you’ve spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this...

Posted July 28, 2013    

Leveraging Your Audience to Create Buzz for Your Blog

If you search the web for ways to increase your blog’s overall reach, you’ll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are...

Posted July 25, 2013    

The Art of Getting Retweets [INFOGRAPHIC]

As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).  However...

Posted June 15, 2013    

Why Partnering With a Content Marketing Agency Can Lead to a Better Business Blog

We’ve already outlined the reasons why your business needs a blog; however, just activating a WordPress account for your business does not allow you to claim that your brand has a blog. In order for your content marketing strategy to be successful,...

Posted April 14, 2013    

 
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