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26 Engaging Content Ideas for Social Media

You just came up with the best Facebook post ever. You post it at an optimized time and wait. And wait. Why isn’t anyone liking it?!You’re not alone.  Creating engaging content ideas is a daily battle for small businesses and their social media...

Posted April 7, 2014    

LinkedIn Engagement Tips for Small Business Owners

Engaging on LinkedIn is a great way to position yourself as an industry expert and, ultimately, raise brand awareness.With 277 million users, LinkedIn is a thriving group of professionals frequently searching and sharing niche content.So how do you...

Posted March 26, 2014    

How to Lose a Social Media Follower in 10 Days

In honor of one of my favorite rom-coms, I thought I’d make a list of 10 things that are sure to lower your social media follower count. Or, at the very least, make you look as though you don’t really know what you’re doing.While there are no set of...

Posted February 28, 2014    

8 LinkedIn Profile Tips for Small Business Owners

Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market...

Posted February 22, 2014    

6 Tips for an Effective Pinterest Strategy

Most people think that an effective Pinterest strategy is only necessary for B2C ecommerce companies. Wrong.While you should certainly consider having a solid Pinterest strategy in place if you are a B2C ecommerce company, there are many other...

Posted February 14, 2014    

5 Tips to Optimize Your Twitter Profile

Your Twitter profile is important.  It’s generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?While...

Posted January 24, 2014    

5 Steps to an Effective Inbound Marketing Strategy

Every time I return to the house I grew up in, I look out to our wooded backyard and smile as I am reminded of the power of imagination. What is now just a small wooded forrest was once home to castles, forts, magical lands and the like.Imagination...

Posted December 11, 2013    

What Makes a Well Crafted Facebook Post?

Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the...

Posted December 8, 2013    

A Fun (Successful) Way to Promote Social Engagement

Once I got into the world of marketing something changed in my day-to-day life.  Well, a lot of things changed, but I’m talking about the thousands of marketing messages I was hit with a day. They stopped passing me by without recognition....

Posted November 14, 2013    

Proof: Content Creation Does Great Things

 I have a story to tell you that proves the effectiveness and, in this case, importance of content creation. I am currently sitting in the lobby of the Morgan Hotel in Dublin, Ireland.  I got here at 6 am and am waiting for the rest...

Posted September 28, 2013    

13 Best Twitter Practices to Follow

 Did you know, 400 million tweets are sent out per day!Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.How do you use Twitter as an effective marketing tool with all of those other tweets out there?!While...

Posted September 22, 2013    

Google+ for Business: A Beginner's Guide

To use or not to use Google+? That is the question.Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works?You’re...

Posted September 17, 2013