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The Problem With Social Media Case Studies

We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is nothing more validating than knowing someone else has succeeded and can show us the way.Problem is,...

Posted April 4, 2014    

What If Everything You Know About Social Media Marketing Is Wrong?

What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time...

Posted April 3, 2014    

The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

I am deeply disappointed to see Esurance's Super Bowl sweepstakes results widely celebrated. Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and...

Posted February 10, 2014    

10 Tips For Your Brand's Super Bowl Real-Time Marketing

Yesterday I posted a snarky but honest blog post about the very real threat to brands that set out to do "real-time marketing" (RTM) during events such as the Super Bowl. I predicted that although a few brands will make headlines with some snappy...

Posted February 3, 2014    

Which Brand Will Lose the Real-Time Marketing Super Bowl?

It is that time of year, when families and friends gather around the television (that sounds so quaint!) to become ad critics. Oh, and to watch a sporting event of some sort, I believe.Today, there's a new game in town. The battle is not just being...

Posted February 2, 2014    

2014 in Review: Facebook's Very Bad Year

Anyone can create a list of predictions for the coming year, but I wanted to do something different. After seeing the return of Brian to Family Guy courtesy of Stewie's time machine (apparently Seth MacFarlane never learned the number one rule of...

Posted December 27, 2013    

What Is Lost in Our Age of Social Media Hoaxes?

Wow, did you see the horrific Pace Salsa social media meltdown last weekend? As we now know, it was a hoax.Or maybe last weekend you cheered on Elan Gale as he gave an arrogant airline passenger her comeuppance. That was a hoax, too.Or...

Posted December 4, 2013    

New Crowdsourced Social Media Management Software Guide from TrustRadius

If you work in social media, you probably are already familiar with Gartner's Magic Quadrant on Social Software, Forrester's Wave on Social Relationship Platforms and Altimeter's report on Social Media Management Software (SMMS...

Posted October 23, 2013    

Why? The Right Question That Builds Brands in Social Media

Photo courtesy of @EmeraldIslePRYesterday I furnished a keynote presentation at the PR and Social Media Summit. My speech was about the power of asking "Why?," a question that leads to success in both business and social media. In my five...

Posted October 11, 2013    

Chipotle Scarecrow: Pure Imagination or Pure Manipulation?

It is funny how easily great advertising can be twisted, just a tad, to change the message and say something negative about the brand. That is one of the challenges of our digital and social world. At one time large brands could produce advertising...

Posted September 23, 2013    

Teens' New Sharing Options Should Concern Parents and Marketers

As we explored in yesterday's blog post, despite the loud and frequent claims to the contrary, all evidence thus far suggests teens are still using Facebook. There is, however, a new teen trend that will be of interest to marketers and parents alike...

Posted September 18, 2013    

6 Things to Avoid in Your Social Media Conference Presentation

Over the last year, I have attended quite a few social media conferences, and I have been alarmed that many presenters seem not to have updated their talking points, examples and messaging since Facebook had 500 million active users. (July 2010, to...

Posted August 29, 2013    

How Many Prospects Do You Lose Locking Your Content Behind a Form?

Earlier this week, I created a simple poll asking people how they respond when they are required to furnish contact information to access a white paper, report or other desired content. It was an unscientific poll, but with 90 responses, it was...

Posted July 30, 2013    

The Real Data on Facebook vs. Google+ (And Other Social Networks) [INFOGRAPHIC]

Perhaps no question is more debated in social media circles (pun intended) than Google+'s success or lack thereof. Some say G+ is growing and thriving, while others describe it as a "ghost town." I went digging for recent, objective, third-...

Posted July 23, 2013    

Smart and Dumb Uses of Social Media by the US Government (and What Brands Can Learn)

It may seem the topic for this blog post was informed by the Independence Day holiday, but it just happens this week brought news of two social media programs by the US government--one dubious and the other smart. It is worthwhile to consider the...

Posted July 5, 2013    

Altimeter Urges Preparation for the Sharing Economy [SLIDESHARE]

If you are a regular reader of this blog over the past few years, you have seen news and insights about social business and the growing sharing economy. In fact, the reason I have been blogging a little less in the past month is that I am working on...

Posted June 5, 2013    

The Danger of Facebook Ads That Mislead

I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I...

Posted May 20, 2013    

Four Studies on the Adoption of Social Media by Financial Advisors and Investors

In the Financial Services vertical, you can still find some who think that social media is not that important--that wealthy investors and licensed financial professionals are too busy and too serious to pay attention to (much less create) tweets and...

Posted April 24, 2013    

Ethics in Social Media Marketing: Responding to the Boston Tragedy

In my last blog post, "The Rapidly Diminishing Authenticity of Social Media Marketing," I explored how social media professionals have turned to tactics that undermine some of the core tenets promised by social media. We set larger fan counts as a...

Posted April 23, 2013    

The Rapidly Diminishing Authenticity of Social Media Marketing

Join me in a journey back to a simpler time; a time of innocence, hope and more than a little naivety. I'm talking, of course, about 2008. Facebook has 100 million users, a mere 200,000 people access Twitter each week, no brands are...

Posted April 17, 2013    

 
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