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What Mad Men Can Teach Us About Social Media Marketing

Don Draper and the team at Stanley Cooper.I have just discovered Mad Men. Where has this amazing television series been hiding? Ok, it’s been on my watch list for some time now (about 5 years), but I have finally crawled out of the pile of Real...

Posted May 9, 2013    

Align Content Strategy with Brand Values and Consumer Identity

 At one point, maybe even recently, you asked yourself, “I’ve opened a Facebook page for my business, but now what? What kind of content do I upload?”One of the biggest challenges facing a brand, when trying to develop its social media presence...

Posted March 7, 2013    

Facebook just spent A Billion Dollars on trying to be cool again.

I just don’t get it! I’m an android user and have always been one, so when last week Instagram finally made the trip over, I was kind of excited, I wanted to see what this great app that all my iPhone wielding friends have been telling me about can...

Posted April 11, 2012    

Wanna be a ‘LittleMonster’? Join Lady Gaga’s Social Network.

In keeping with the spirit of Lady Gaga’s Birthday last week where the world came to a halt for one day, well mainly in the eyes of her fans, I have decided to talk about the pop diva’s new and upcoming Social media platform. Rumor has it that Mark...

Posted April 4, 2012    

The Most Engaging Social Network on Earth

Post written by Shahar Goldfinger In the social media industry we have a well known phrase that’s been used so often it’s become sort of a cliché. The most common version is this: “It’s not the number of people you have on your page, it’s the...

Posted July 20, 2011    

The Value of a Social Media Fan….Priceless

As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social” -a question that is repeatedly asked by...

Posted August 30, 2010    

Street Vendors Use Twitter To Find Social Customers

(Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn't even know food trucks were still around — let alone had Twitter accounts! Food...

Posted December 3, 2009    

My twitter Ethics

For the past two years I have been active on twitter and only recently (as of June 2008) my close friends and colleagues began to show up on twitter and therefore increased the amount of related and relevant content for me. Twitter has become a...

Posted August 26, 2009    

Google vs Facebook - The Search is On!

Once upon a Myspace time, I tried searching for a few band profiles inside the network. I didn't get the exact spelling and spacing right, and ended up on a total search maze. What a disaster! From there on out, I would actually leave Myspace, go...

Posted May 26, 2009    

If You Could Change/Add One Twitter Feature, What Would It Be? Blonde 2.0 Twitter Survey

In advance of a panel discussion I'm taking part in today at The Marker I decided to survey my twitter and Facebook peeps to see what they had to say about twitter; here are some of the best answers. If you could change/add one feature on twitter,...

Posted May 5, 2009    

My 5 Favorite Twitter Apps

To say that you really ‘get' Twitter they say you need to do three things; 1) you need to get an @reply from someone you admire 2) you need to post a question and get loads of answers 3) you need to follow someone famous that you're a fan of....

Posted April 13, 2009    

Blonde 2.0 Officially Rebrands, Will Now Be Known As Brunette 3.0

AP: Tel Aviv, Israel - Today Blonde 2.0 Israel's premier online public relations and social marketing consultancy firm has announced a full rebranding effort and will now be known as Brunette 3.0. Ayelet Noff, Founder and CEO of Blonde 2.0...

Posted April 1, 2009    

Kodak Looks to the Future of Photo Sharing

At the DLD Conference last month, I had the privilege of meeting with Victor Cho, VP and General Manager of Internet and Software Services at Kodak.  We spoke about a few of the new and innovative things that Kodak is doing right now....

Posted February 16, 2009    

Love in Motion: Why are Mobile Social Networks Booming?

Last December at the LeWeb conference in Paris I sat in on an interesting panel discussion entitled Love in Motion: Why are Mobile Social Networks Booming?  The panelists, Antonio Vince Staybol of itsmy.com, Dr. KF Lai of BuzzCity and Ewan Spence...

Posted February 12, 2009    

Investors Share Priceless Tips for Startups At Seedcamp

Last Thursday I attended Seedcamp Tel Aviv.  Seedcamp is an intensive week long event which is held in London in September and targeted towards young entrepreneurs and startups, organized by Executive Chairman & Founder Saul Klein and...

Posted February 1, 2009    

LeWeb08 Disappointing? Whatever!

There have been many critical reports of LeWeb08, however I must say that I really enjoyed it.  Here are some of my more memorable moments:   With Loic Le Meur and Ravit Lichtenberg @MySpace party   Sweet Scoble, taken by...

Posted December 13, 2008    

We Blog the World Takes on South Africa

  Starting on November 29 our friend Renee Blodgett, along with a handful of other bloggers from around the world, embarked on an exciting adventure—a 9-day tour in South Africa, from the North to South and back again, exploring South...

Posted December 6, 2008    

 
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