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Be a Tool: Resourcing Your Enterprise for Social Media
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARKYou’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.Facebook announces...
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]
Question: What is your #1 advice for social media strategists and managers?Answer: Stop talking about social mediaType “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media...
Internal Social Networks Improve Communication and Collaboration When Empowered to Do So
I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss as I’ve spent more than a fair amount of time studying and reporting on the...
New Digital Influencers: The Coming Youthquake
Elements of inspiration that went on to become my new book, What’s the Future of Business, Changing the Way Businesses Create ExperiencesBlame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the...
Part Two: The Broken Link of Social Customer Service
Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create ExperiencesIn Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that...
The First Mile: The Broken Link of Social Media Customer Service
Part One. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what...
From Social to Digital Engagement: The Shift Is Coming
How do you define engagement?No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage...
Boston Bombing: Twitter News Network Trumps CNN Again
Like many, I found myself gripped by the real-time reports that poured in on the evening of April 19th. Boston Police were in close pursuit of the second Boston Marathon bombing suspect. Up to this point, I mostly followed the story via @CNN and...
The 9 Laws of Affinity in an Era of Digital Darwinism [INFOGRAPHIC]
We are indeed witnessing what can be best described as the end of business as usual. With the closure or dwindling performance of businesses once regarded as too big to fail or with the rise of every new Occupy-like movement around the world, we are...
The Dim Light at the End of the Funnel
Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was...
Be on Your Best Behavior: Behavioral Expert Kare Anderson on How to Design Idyllic Experiences [VIDEO]
“If we feel instinctively liked by someone else then we tend to tend to project unto them the qualities we like in other people…and that’s priceless.”Those are the wise words of Kare Anderson, expert on the art and science of understanding and...
Dr. Shaquille O’Neal Dunks on Investing, Geekery, and Social Media
One of the highlights of SXSW Interactive this year was Dr. Shaquille O’Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we...
Q&A: Why the Future of Business Is Shared Experiences
Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #...
How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care
I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world’s most recognized...
Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses
Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or...
San Francisco Mayor Ed Lee Adopts Startup Culture in Government [VIDEO]
Welcome to the Season 4 premier of Revolution! Believe it or not, this is the fourth season of bringing you some of the best minds exploring the revolution and evolution in tech, business, and culture. In this premier episode, I’m more than proud to...
WTF: What is the Future of Business? [VIDEO]
Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #...
The Consumer Revolution: Will You Fall or Thrive?
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I...
No Business is Too Big to Fail: Sobering Stats on Business Failures [INFOGRAPHIC]
We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt.Over the years, I’ve studied how disruptive technology affects consumer behavior and...
Pre-order WTF and Get a Silver #EndofBusiness Bookmark
I just learned that What’s the Future of Business is just about to start shipping!I’m so excited to share my new book with you. I put a lot of time and passion into writing what I hope is nothing less than an easy-to-ready„ convincing but also...
