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Get Your Social Accounts Ready For The New Year

As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which...

Posted December 30, 2013    

How Google Encrypted Search Will Affect Your Business Online

Google has been going through a lot of changes of late. We touched on this in this week’s Friday Hangout but I’d like to expand on it a bit here too. Here’s the breakdown on Google Encrypted search and what it will mean for businesses online....

Posted September 30, 2013    

Managing Twitter Ad Campaigns

 Twitter ads just keep getting better. When they first launched the offering was pretty skimpy, but it’s really grown into a useful ad platform. There are a few tricks to it though, and this post should give you enough to get started with...

Posted July 10, 2013    

Google Enhanced Adword Best Practices [INFOGRAPHIC]

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd,  and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge...

Posted July 8, 2013    

4 Google+ Improvements You Can Use Right Now

 Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the...

Posted March 7, 2013    

The Success of the Social CEO

His sleeves were rolled up. His tie was loose. He swore.  It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy… except when it works.Armed with $9.8 million...

Posted February 28, 2013    

Common Mistakes to Avoid on Your Facebook Page

Facebook seems simple. After all, even your mom is using it, right? But there are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. With Graph Search rolling out it’s going to be...

Posted January 27, 2013    

5 Traits of a Social Sales Person

I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have...

Posted January 10, 2013    

8 Must-Have Apps for Your Mobile/Social Business

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my team and my...

Posted January 6, 2013    

Google+ Communities Yay or Wait and See?

  I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. As more...

Posted December 10, 2012    

Am I talking to myself over here? My Feedburner Saga

You know how it is when you run your own business, you take care of your clients’ needs ahead of your own business, and once in a while you forget to look to your own? Yep, that’s what happened to me. I migrated my clients from Feedburner some time...

Posted October 19, 2012    

What Online Marketers Can Learn From the Red Bull Jump

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull...

Posted October 16, 2012    

App dot net- It’s not Twitter

  When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!”. Of course, being the geek I am I had to take a look anyway and I’m glad did.Before I get into why App.net...

Posted October 3, 2012    

10 Reasons Not to Hire a Social Media Coach

You think you want to hire a social media coach eh? Cool, I like to hear that, but first let's talk about you. What do you want to get out of this relationship? Are you going to be as committed to your success as I am? What resources do you have...

Posted August 3, 2012    

8 Strategies for Pinterest for Business

 Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and  the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few.1. It...

Posted June 12, 2012    

Put Your Social Media Campaign on Auto-Pilot

If you're one of my social media coaching clients you've likely heard this a few times. Feel free to skip this post or use it as a friendly reminder to engage, engage, engage! If not, read on.There are a lot of ways to automate social media...

Posted April 14, 2012    

Twitter for Lawyers

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write...

Posted June 23, 2011    

Empire Avenue – Measurement of Social Influence?

  People have been telling me I’ve “just GOT to sign up for Empire Avenue“, and “it’s a true measure of the real social influence of the experts”. Bullshit. It’s a game. It’s a relatively interesting game, especially if you like to watch ant...

Posted May 29, 2011    

What’s a Social CRM Going to Do for My Business?

According to Altimeter Group’s Jeremiah Owyang, social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross...

Posted February 17, 2011    

How Does Your Brand Look on Social Media?

  It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. It used to be this would return a list of...

Posted January 27, 2011    

 
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