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4 Google+ Improvements You Can Use Right Now
Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the...
The Success of the Social CEO
His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy… except when it works.Armed with $9.8 million...
Common Mistakes to Avoid on Your Facebook Page
Facebook seems simple. After all, even your mom is using it, right? But there are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. With Graph Search rolling out it’s going to be...
5 Traits of a Social Sales Person
I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have...
8 Must-Have Apps for Your Mobile/Social Business
Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my team and my...
Google+ Communities Yay or Wait and See?
I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. As more...
Am I talking to myself over here? My Feedburner Saga
You know how it is when you run your own business, you take care of your clients’ needs ahead of your own business, and once in a while you forget to look to your own? Yep, that’s what happened to me. I migrated my clients from Feedburner some time...
What Online Marketers Can Learn From the Red Bull Jump
Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull...
App dot net- It’s not Twitter
When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!”. Of course, being the geek I am I had to take a look anyway and I’m glad did.Before I get into why App.net...
10 Reasons Not to Hire a Social Media Coach
You think you want to hire a social media coach eh? Cool, I like to hear that, but first let's talk about you. What do you want to get out of this relationship? Are you going to be as committed to your success as I am? What resources do you have...
8 Strategies for Pinterest for Business
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few.1. It...
Put Your Social Media Campaign on Auto-Pilot
If you're one of my social media coaching clients you've likely heard this a few times. Feel free to skip this post or use it as a friendly reminder to engage, engage, engage! If not, read on.There are a lot of ways to automate social media...
Twitter for Lawyers
If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write...
Empire Avenue – Measurement of Social Influence?
People have been telling me I’ve “just GOT to sign up for Empire Avenue“, and “it’s a true measure of the real social influence of the experts”. Bullshit. It’s a game. It’s a relatively interesting game, especially if you like to watch ant...
What’s a Social CRM Going to Do for My Business?
According to Altimeter Group’s Jeremiah Owyang, social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross...
How Does Your Brand Look on Social Media?
It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. It used to be this would return a list of...
Have we got our head in the clouds about the value of online community?
I had a very interesting conversation with a Facebook application developer today. He’s a very smart guy and we agreed and disagreed on quite a lot of things. Here’s the crux of the discussion from my point of view. If it’s not yours, or if...
Whaddya Mean-Blogging is Dead?
What again? Every few months somebody proclaims that blogging is dead and being replaced by micro blogging and other media and this post on the Forbes blog by Jeff Bercovici seems to say that Facebook and Twitter are replacing blogging. “It...
Social Media–What Do I Do With All This Data?
One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?” The easy answer is something like “your metrics will show you” or “you’ll be the most popular man in the universe”. Of...
8 Ways to a Better Facebook Group
If you’ve decided to create one of the new Facebook groups and add your friends here are some tips to make it worthwhile for everyone. Creating the group is easy. I’m assuming you’ve seen the video by now, but if not here’s a link and some...
